Production Head

About Meesho & Our Growth Mission

10x growth

You'll Find Our Creative Magic Across Diverse Areas

Branding:

Performance Marketing:

Integrated Channels:

Homepage & Category Pages:

Strategic Projects:

GenAI

Your Mission: Lead the AI-Powered Creative Revolution

• As our Production Head, you won’t just be managing; you’ll be leading the charge in defining how we create and scale content. This isn't your typical production role. We're looking for someone who breathes user-first,innovative thinking and wants to explore AI and its capabilities into every step of the creative process.
• You'll be instrumental in captivating audiences in India’s Tier 2, 3, and 4 cities by shaping our motion and video content strategy. We need someone who can solve complex communication challenges with deeply contextual, high-performing video formats that resonate culturally and drive engagement at an unprecedented scale.
• This role is all about blending exceptional creative problem-solving with the ability to build and nurture a world-class team of AI-savvy video specialists. You'll be the bridge between creative, brand, growth, product, and category teams, bringing bold campaigns to life that not only drive business outcomes but also build a memorable Meesho brand presence.
  

What You'll Be Doing (and Loving!)

• Setting the Vision: You’ll lead Meesho’s motion and video content strategy across all marketing channels and in-app experiences. Think big, think relatable, think Tier 2, 3 and 4 markets!
• End-to-End Production: You'll oversee the entire creation pipeline for dynamic video content: from storyboarding to editing, animation, sound design, regional adaptations, and final creative delivery.
• AI at the Core:You’ll use GenAI tools as your primary accelerators for ideation, content creation, visual refinement, and scaling production. This means embedding AI into every single step of the motion workflow.
• Cultural Storytelling: Develop insight-led and culturally relevant visual narratives that truly speak to the aspirations, humor, and lifestyle of Bharat’s next billion users.
• Motion-First Design: Build a cutting-edge, motion-first design language that seamlessly blends our brand expression with high-performing assets for Meta, Google, YouTube, Reels, and beyond.
• Operational Excellence: Create and own the execution playbooks and quality standards that ensure speed, consistency, and unparalleled excellence across all our motion and video formats.
• Creative Experimentation: Champion constant experimentation and content testing. You'll use data and insights to continually optimize storytelling, asset structures, format lengths, and regional targeting.
• Team Leadership & Growth: Recruit, mentor, and lead a passionate team of motion designers, editors. Empower them to deliver high-velocity content with both consistency and bold ambition.
• Cross-Functional Impact: Collaborate closely with marketing, product, and growth teams. You’ll co-own key performance indicators (KPIs) and creatively unlock massive impact through your bold motion ideas and scalable formats.
• Stay Ahead of the Curve: Continuously monitor shoot and motion trends, platform behaviors, and regional content culture. You’ll be the expert, integrating these learnings directly into our daily workstreams.