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Keka Technologies
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Product Marketing Manager

Product Marketing Manager

Keka Technologies

3 - 6 years

5 - 8 Lacs

hyderabad

Posted:Just now| Platform:

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Skills Required

campaign planning b2b performance management saas market intelligence product sales research product marketing analytics crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Summary:

We re looking for a

Product Marketing Manager (PMM)

to drive go-to-market excellence across Keka s whole suite. You ll take ownership of product growth-led GTM motions and lead the messaging, launch planning, customer research, and sales enablement for those products. This role blends strategy and execution - youll shape the story and drive the motion.

You ll work across Product, Sales, Marketing and Customer Experience (CX) teams to ensure our GTM programs land with clarity and impact, and every product gets sold well and adopted better.

What Youll Do

Build crisp messaging, value propositions, and proof points for key product areas.
Lead product launches end-to-end - from early messaging to post-launch adoption analysis
Create and manage content: Website, PRFAQs, one-pagers, internal FAQs, demo flows, launch emails, in-app comms, etc.
Partner with Sales and Enablement to craft battlecards, talk tracks, discovery questions, and objection handling.
Conduct customer interviews, win/loss analysis, and competitive research to refine narratives.
Track adoption metrics and work with Lifecycle/Retention teams to drive feature engagement.
Partner with Demand Gen to develop campaigns that speak to real jobs-to-be-done.
Collaborate with Content and Design to ship memorable, effective marketing assets.

You Should Have

3 6 years of B2B SaaS product marketing experience
Demonstrated success managing product launches or feature GTM programs.
Strong written and verbal storytelling skills; clear thinking under pressure.
Familiarity with CRM, analytics, and collaboration tools (Hubspot, GA, Notion, Asana, etc).
Comfortable working with data, sales teams, and customers alike.

Success Looks Like

1. Narrative Ownership

Clear, differentiated messaging for each product area, adopted across Sales, Web, Onboarding, and Support teams.
Message maps and positioning docs updated quarterly based on customer insights and win/loss.

Launch Discipline

Successful launches of new features/modules with measurable adoption impact within 30/ 60/ 90 days post-GA.
Cross-functional GTM plans executed on time, with launch asset readiness per launch timelines.

3. Sales/CX Enablement Impact

Talk tracks, one-pagers, and demo flows used in deals where the product is relevant.
Win-rate uplift or faster sales velocity in segments/modules where enablement is deployed.

4. Customer Insight & Market Intelligence

At least 1 competitive teardown or win/loss analysis delivered per quarter.
Actionable insights from monthly customer interviews or feedback loops embedded into product and campaign planning.

5. Collaboration & Cross-Functional Execution

Recognized by cross-functional teams (Product, Sales, CS) as the go-to for GTM clarity, launch orchestration, and product storytelling.
Meets or exceeds all agreed OKRs on launch timing, adoption outcomes, and enablement usage.

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Product Marketing Manager

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

Role Summary:

Product Marketing Manager (PMM)

What Youll Do

You Should Have

Success Looks Like

1. Narrative Ownership

Launch Discipline

3. Sales/CX Enablement Impact

4. Customer Insight & Market Intelligence

5. Collaboration & Cross-Functional Execution

More Jobs at Keka Technologies