Product Marketing Manager

10 - 12 years

35 - 40 Lacs

Posted:5 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

1. Lead Advanced Technology Product Management
  • Bring breakthrough technologies to market from regulatory clearance through full commercial launch.
  • Build and execute go-to-market plans in partnership with Global and Asia-Regional teams.
  • Manage the full product lifecycle: pricing, positioning, supply planning, and discontinuation.
  • Translate customer needs into in-market solutions, leveraging insights from surgeons, KOLs, OR teams, reprocessing teams, and payors.
  • Deliver value-driven product messaging through robust, data-backed validation tools.
2. Shape Product Performance with Strong Business & Market Analysis
  • Conduct opportunity assessments, demand forecasting, and pricing strategy with Finance.
  • Integrate voice-of-customer insights into the product roadmap.
  • Monitor product adoption, performance, and utilization to drive continuous improvement.
  • Build pricing models that balance customer needs, market conditions, and business outcomes.
3. Execute High-Impact Product Launches
  • Collaborate with regional partners to refine positioning, claims, and messaging.
  • Ensure field readiness through coordinated rollout plans.
  • Build and leverage value measurement tools tailored for India.
  • Track post-launch engagement and elevate insights back into the product ecosystem.
4. Be the Voice of the Customer & the Clinical Expert
  • Serve as the bridge between product teams, sales, and the clinical environment.
  • Develop deep clinical relevance by:
    • Observing robotic and laparoscopic procedures
    • Engaging regularly with surgeon champions
    • Leveraging Intuitive s internal clinical and R&D expertise
  • Conduct market research, competitive analysis, and field studies to inform both near-term priorities and long-term strategy.
  • Contribute to global product roadmap discussions, building business cases and driving cross-functional alignment.
5. Quantify the Value (QTI)
  • Build clinical, economic, and operational value stories that articulate the impact of da Vinci technologies.
  • Validate evidence with epicenters, reference sites, KOLs, and proctors.
  • Analyze competitive dynamics and translate findings into strategic recommendations.
6. Engage Surgical Societies & Clinical Ecosystem Partners
  • Strengthen Intuitive s presence in national clinical societies and academic platforms.
  • Enable society-led robotic education, evidence generation, and guideline influence.
  • Establish strategic relationships with society leaders, elevating Intuitive as a trusted partner in shaping the future of surgical care.
Qualifications
  • 10+ years of professional experience, including 5+ years in product marketing/management or technical sales within medical devices.
  • Strong relationship-building skills with the ability to influence across sales, clinical, regulatory, and regional teams.
  • Proven leadership of multi-stakeholder initiatives in complex environments.
  • Strong wing-to-wing experience with launching complex medical device products in India leadership experience across all aspects of launch planning and execution
  • Deep, hands-on data analysis skills with a demonstrated ability to use data to develop market and product insights, inform decision-making and tailor product messaging
  • Excellent communication skills and executive presence, with experience engaging senior clinicians.
  • High learning agility, comfort with ambiguity, and a bias for action.
  • Strong analytical skills with proficiency in MS Office; experience with Tableau and Salesforce is a plus.
  • Familiar with qualitative and quantitative market research methods. Works on significant and unique issues where analysis of situations or data requires an evaluation of intangibles.
  • Experience in high-growth, innovation-driven organizations.
  • Ability to navigate unique, complex challenges requiring independent judgment and strategic thinking.

Education

  • Bachelor s degree in Business, Engineering, Healthcare, Life Sciences, or related discipline (required).
  • MBA or advanced degree from a Tier-1 institution preferred

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