Product Marketing Manager

5 - 8 years

0 Lacs

Posted:1 day ago| Platform: Foundit logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About The Role

We're looking for a

Product Marketing Manager (PMM)

who thrives at the intersection of storytelling, go-to-market execution, and enterprise sales enablement. You'll play a key role in shaping how we position and communicate the value of our products to enterprise customers and empower our sales and customer success teams to win and expand accounts.As the voice of the market inside the company, you'll partner closely with Product, Sales, and Marketing to craft compelling narratives, build competitive differentiation, and drive adoption through effective enablement programs.

Key Responsibilities

Positioning & Messaging

Develop differentiated product positioning and messaging that resonates with enterprise buyers from QA leaders to CTOs.Craft clear, compelling value propositions for each segment, product line, and use case.Translate complex product capabilities into simple, benefit-led stories that align with customer pain points and outcomes.Lead cross-functional alignment on messaging across marketing, sales, product, and customer success.

Go-to-Market Strategy

Drive product launches and major feature rollouts from narrative development to enablement and demand activation.Partner with Product and Growth teams to define GTM strategy, success metrics, and adoption plans.Continuously analyze market trends, competitor positioning, and customer insights to refine our strategy and messaging.

Sales Enablement

Build and maintain enterprise-grade sales enablement assets: battlecards, pitch decks, ROI calculators, one-pagers, and objection-handling guides.Partner with Sales leadership to design and deliver ongoing enablement sessions that increase win rates and deal velocity.Equip Sales and Customer Success with messaging frameworks, competitive insights, and use-case-driven narratives.Collaborate with Product and Revenue Operations to ensure consistent alignment between pipeline priorities and GTM campaigns.

Customer & Market Intelligence

Partner with enterprise customers and internal teams to extract insights, proof points, and success stories for case studies and sales assets.Conduct win/loss analysis to understand buying behavior, objections, and key decision drivers in enterprise deals.Feed learnings back into product roadmaps, messaging frameworks, and content strategies.

What We're Looking For

58 years of experience in

B2B SaaS product marketing

, with at least 3 years in

enterprise marketing

roles.Proven track record in

developing and scaling positioning and messaging frameworks

for complex products.Deep experience in

sales enablement

creating content, tools, and training programs that drive measurable revenue impact.Exceptional storytelling, communication, and cross-functional collaboration skills.Strong analytical mindset able to distill insights from customer data, win/loss, and market research.Experience working with or marketing to technical buyers (QA leaders, engineering, or DevOps audiences is a plus).Self-starter comfortable operating in a fast-paced, high-growth environment.

Nice to Have

Experience in the

testing, DevOps, or AI software

ecosystem.Prior exposure to

PLG or hybrid GTM models

.Experience collaborating with global sales teams and enterprise accounts.

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