Product Marketing Manager

As the bridge between the products and the market, your role is crucial in researching, strategizing, and executing powerful marketing campaigns to amplify the voice of our products. From crafting positioning to designing promotions, you will be responsible for shaping how the world perceives our product. - Deep-dive into product features, customer needs, and market trends. - Craft compelling positioning, messaging, and go-to-market strategies. - Design and execute creative campaigns across digital and offline channels. - Leverage tools, platforms, and insights to maximize campaign impact. - Collaborate with design & content teams to create posts, collaterals, and brand stories. - Work closely with sales and product teams to ensure seamless market alignment. - Analyze KPIs, track performance, and optimize strategies for growth. - Continuously innovate marketing methods to maintain a competitive edge. Qualifications Required: - Bachelor's/Master's degree in Marketing, Business, or a related field. - 3+ years of proven experience in Product Marketing, preferably in Fintech/SaaS industry. - Proficiency in marketing tools, automation, and analytics. - Strong storytelling, communication, and presentation skills. - Ability to manage multiple campaigns with cross-functional collaboration. - Creative mindset supported by data-driven decision-making.,