Product Marketing Manager

Appinventiv

8 years

0 Lacs

noida uttar pradesh india

Posted:1 day ago| Platform:

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Skills Required

marketing strategies messaging positioning research analysis enablement metrics content saas storytelling collaboration

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

Develop go-to-market (GTM) strategies for new products and solutions.
Craft compelling product messaging, positioning, and value propositions.
Conduct market research, competitor analysis, and user segmentation.
Collaborate with product and sales teams to ensure alignment between product features and market needs.
Create sales enablement materials — pitch decks, case studies, and product one-pagers.
Track adoption metrics, product feedback, and campaign performance.
Partner with the content team to produce product blogs, videos, and launch campaigns.

Requirements:

5–8 years of experience in product or solution marketing within the tech industry.
Strong understanding of product lifecycle, GTM, and B2B SaaS marketing.
Ability to translate technical features into customer-centric benefits.
Excellent storytelling, research, and cross-functional collaboration skills.

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