Product Marketing Executive-B2B

As an Associate Product Marketing Manager at Meritto, you’ll work at the intersection of product, marketing,

business, and growth. Your day spans shaping narratives, enabling GTM motions, understanding user

behaviour, and executing high-quality content and growth experiments that help our products scale.

This is an execution-first, collaboration-heavy role. You will be hands-on: writing, editing, building, packaging,

analyzing, optimizing, and launching. You’ll translate product capabilities into crisp stories, craft world-class

collateral, and enable teams with clarity, structure, and execution-ready assets, ensuring all innovations land

with impact.

Key Responsibilities

1. Product Positioning & GTM Excellence: You will help define clear, insight-led product positioning

and support the execution of go-to-market motions across launches, feature releases, and adoption

programs. This includes creating high-quality content across formats, collaborating with growth teams

on digital campaigns and ads, and contributing to SEO-aligned product pages. You will also work with

demand-gen teams to refine nurturing journeys and automations, while tracking performance to

continuously optimize messaging, formats, and channels based on data and competitive insights.

2. User Engagement, Retention: You will support and scale all audience-facing properties like

webinars, certifications, among others. You will help manage key website sections and user journeys,

ensuring clarity, relevance, and conversion focus. Working with digital and analytics teams, you will

interpret behaviour patterns, refine content experiences, and contribute to stronger engagement

across all touchpoints, including organic, email, and paid channels.

3. Business Enablement: You will collaborate with product, sales, and customer success teams to

build and maintain enablement assets that communicate value with clarity and consistency. This

includes supporting the development of decks, briefs, playbooks, comparison frameworks, and

messaging guides. You will help ensure alignment on product updates and market narratives across

the organisation while contributing to cross-functional initiatives that keep communication unified

across digital, sales, and marketing interactions.

What we’re looking for

● 2+ years of experience in a product marketing role within a SaaS organization

● Strong storytelling and writing skills with an eye for clarity and structure.

● Comfort working with data, insights, and research to inform decisions.

● Ability to collaborate across teams and manage multiple parallel initiatives.

● AI-first thinking, curiosity to use AI tools, experiment with workflows, and bring intelligence-led

thinking.