Product Marketing Associate

An opportunity to lead digital marketing for products and services of mKonnekt.

Roles & Responsibilities:

• Own mKonnekt’s entire social media marketing including strategy and execution
• Help establish and manage brands of mKonnekt
• Write blogs on different topics – ranging from client-centric blogs to organic content for the mKonnekt platform
• Lead engagement on Twitter, Facebook, Linkedin, Instagram, and other social media for promoting clients and also mKonnekt
• Define and track metrics to measure success and business impact across all social media channels
• Study company products and translate technical details into benefits for the user
• Follow and analyze market trends to position products; Develop product marketing strategies
• Craft compelling messages across marketing channels (landing pages, ad campaigns) and handle mKonnekt official social media/networking pages across platforms
• Strategize new methods to acquire partners, evaluate and increase the performance of existing partners
• Generate prospective leads using different communication channels like Sales navigator, cold mailing etc.
• Communicate with prospective leads via mail or message with appropriate content and communication materials; Organize meetings with prospective leads and Reporting Manager
• Ensure that the required documents are collected from the partner and agreement is signed as required
• Onboard and train the partner on the product and services of mKonnekt; Ensure that the partner has sufficient resources and knowledge on mKonnekt’s products and services
• Communicate with partners regularly and provide updates regarding mKonnekt’s products and services via Newsletters, webinars etc.



Qualifications:

• Strong background in journalism and/or social media marketing
• Experience in B2B Sales will be a bonus advantage
• Preferably 1-3 years of relevant work experience
• Good understanding and knowledge of different social media platforms
• Excellent verbal and written communication skills
• Ability to work in an unstructured startup environment
• Driven and self-motivated with the ability to work independently towards tight deadlines
• Strong attention to detail and sense of urgency
• Bonus points for a business/management/journalism degree