Product Marketing Analyst

Product Marketing Analyst

Location: Office-Vadodara, Hybrid OR Remote

Shift Time: US shift (7.30 pm to 4.30 am IST)

This Position

As a Product Marketing Analyst for VikingCloud, you will play a crucial role in supporting the Product Marketing function and assisting brand, content, and other senior marketing team members in executing strategic marketing initiatives.

This position offers a unique opportunity to gain hands-on product marketing experience in the dynamic field of cybersecurity, contributing to the success of our products in the market under guidance from the Senior Product Marketing Manager and in support of Marketing, Product and Sales teams.

This role offers significant learning opportunities including mentorship from senior Marketing leaders, exposure to cybersecurity industry dynamics, and potential career advancement within our growing Marketing team.

• Reports to the Senior Product Marketing Manager
• Works with Marketing team, Product management, and Sales/Account Management teams.

Responsibilities

• Market Research Report:

  Assist in conducting market research and competitive analysis, under senior guidance, including data collection, trend identification, and competitor monitoring.

• Content Development:

  Support creation of marketing materials and sales collateral such as product sheets, case studies, and presentation materials.

• Campaign Assistance:

  Help execute marketing campaigns and track performance metrics.

• Sales Enablement Support:

  Contribute to sales training materials, battle cards, and documentation to support customer engagements.

• Data Analysis:

  Analyze marketing data, track KPIs, and assist in preparing reports for senior team members.

• Cross-functional Collaboration:

  Work closely with the Senior Product Marketing Manager and cross-functional teams, participating in meetings and contributing research-based insights

Qualifications

• Required:

• Bachelor’s degree in marketing, business administration, communications, or a related field.
• 5 years of relevant experience.
• Strong analytical mindset with the ability to interpret data and trends.
• Eagerness to learn cybersecurity industry concepts.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite
• Proactive and detail-oriented, with the ability to manage multiple tasks and deadlines.

Preferred:

• Familiarity with marketing and project management tools (SharePoint, Jira, Figma, Salesforce).
• Previous work, internship, or coursework in business-to-business marketing
• Video editing and design skills
• Interest in cybersecurity

We are an Equal Opportunity Employer