As a Product Manager of D2C Website at The Whole Truth Foods, you will own the end-to-end customer experience and conversion funnel. You will work on providing best-in-class D2C customer experience while working in a culture of ownership, curiosity, and constant learning.

Key Responsibilities

Own Product Roadmap for the D2C Website: Prioritize features and improvements based on data, customer insights, and business needs.

Own Tech Deployment: Work with developers at tech agency and/or in-house team to ship out new and existing features, and manage integrations across the e-commerce funnel.

Own Website Performance: Ensure a mobile-first, fast-loading experience across devices while maintaining overall stability of the product and growing traffic.

Own Customer Journey & UX: Continuously improve website usability by analyzing heatmaps, user flows, and session recordings.

Collaborate with growth and performance marketing teams to improve landing pages, reduce bounce rate, and increase conversion rate.

Outside In Knowledge: Keep up with what s new in e-commerce best practices, competition benchmarking, and emerging technologies.

Required Skills and Qualification

Must Have

Familiarity with e-commerce tech stacks such as Shopify, Magento, or custom-built D2C platforms.

Strong analytical mindset with proficiency in Google Analytics or similar tools.

Strong organization and problem-solving skills, with attention to detail.

Ability to do deep thinking independently and to do execution in collaboration with cross-functional teams.

Basic understanding of UI/UX best practices for e-commerce.

Technical Acumen: Ability to work with engineers and understand website performance, APIs, and integrations.

Experience in working with a fast-growing e-commerce firm.

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Product Manager