Product Manager

Our client is seeking a strategic and customer-focused marketing leader to drive customer preference, profitability, and innovation across replacement product categories. This role will lead strategic marketing initiatives and manage the end-to-end development of new products across OEM, Exports, and Replacement business units, ensuring sustained brand growth, market share expansion, and timely product availability aligned with long-term business objectives.

Key Responsibilities

Strategic Marketing & Market Growth

• Develop and execute marketing strategies that strengthen customer preference and brand imagery.
• Drive Net Replacement Sales and market share growth through targeted marketing campaigns and channel programs.
• Track and improve Future Purchase Consideration and Brand Imagery scores through regular consumer insights and surveys.
• Optimize gross margins by aligning product positioning and pricing strategies across business units.

Consumer Engagement & Brand Communication

• Design and implement Consumer and Influencer Engagement Programs with high adherence to planned activities.
• Oversee advertising and media execution for select product categories, ensuring effectiveness and alignment with brand objectives.

Product Development & Innovation

• Lead the annual and long-term New Product Development (NPD) roadmap across OEM, Exports, and Replacement segments.
• Ensure timely SKU launches and strict adherence to Product Lifecycle Management (PLM) stage-gate processes.
• Deliver Quality, Cost, and Delivery (QCD) targets for all new product launches.
• Drive continuous product improvements based on customer feedback, channel insights, and internal testing results.

Demand Planning & Cross-Functional Alignment

• Lead Long-Term Demand Planning (LTDP) and annual marketing operations planning to ensure product availability and capacity readiness.
• Collaborate closely with cross-functional teams to align the product pipeline with growth plans and investment strategies.

Skills & Competencies

• Strong strategic thinking with a systems-oriented mindset
• Excellent analytical, problem-solving, and project management skills
• Customer-centric approach with strong marketing and technical understanding
• Proficiency in PLM systems, demand planning tools, and marketing analytics
• Strong cross-functional collaboration and stakeholder management skills