Product Manager - Monetization

Role

About Tata CLiQ

• Monetization Product Strategy
• Build and execute the monetization roadmap, aligned with P&L and GMV goals.
• Drive initiatives across ad monetization, CLiQ Cash usage, seller promotion tools, loyalty programs, and new revenue streams (like paid brand placements, tiered services).
• Growth Loops & Conversion
• Improve conversion funnels (traffic → add to cart → checkout → repeat purchase) through experiments across UI/UX, nudges, bundles, and trust signals.
• Leverage data and insights to identify drop-offs and build scalable interventions (e.g. urgency triggers, price drops, smart nudges).
• Performance Marketing & Organic Flywheels
• Partner with marketing and analytics to optimize CAC, ROAS, and channel mix through attribution tooling and PLG-style experiments.
• Work on SEO/SEM-driven landing experiences and dynamic catalog surfacing.
• Seller & Brand Tools
• Build self-serve tools for brands to run campaigns, promos, and analytics—enabling revenue expansion via the seller platform.
• Data-driven Experimentation
• Define hypotheses, build MVPs, and lead A/B testing pipelines across app and web.
• Work closely with data science to develop pricing engines, LTV cohorts, and growth segmentations.
• Cross-functional Execution
• Collaborate with engineering, design, analytics, growth marketing, and category teams to ship impactful features.
• Drive high-velocity GTM with business stakeholders.
  

• 4+ years of product management experience in high-scale B2C tech or e-commerce.
• Demonstrated success in building monetization or growth products (e.g. pricing, loyalty, fintech/credit, performance marketing, seller tools).
• Strong data orientation—comfortable with metrics, SQL, funnels, dashboards.
• Experience with A/B testing, cohort analysis, and growth loops.
• Ability to balance growth velocity with long-term platform health.
• Entrepreneurial mindset, ownership-driven, thrives in ambiguity.
• Preferably worked on e-commerce, marketplaces, or mobile-first platforms.
  

• Experience with retail commerce stacks like Adobe Commerce, Salesforce, or Broadleaf.
• Familiarity with ad-tech, PLG models, or personalization engines.
• Prior startup or 0-to-1 monetization experience.
  

• Opportunity to impact millions of users in India’s premium digital commerce segment
• Work with a stellar leadership team and cross-functional experts
• Access to the Tata Group ecosystem and strategic growth mandates
• Fast-paced, mission-driven, customer-first culture