Job
Description
Job Purpose: To lead and manage the marketing activities for ophthalmic drug products within the domestic market, ensuring strategic brand positioning, effective promotional planning, and cross-functional collaboration to achieve business objectives. Key Responsibilities: Product Management & Strategy Develop and execute marketing strategies for the ophthalmic drug portfolio in alignment with business goals. Analyze market trends, competitor activities, and customer feedback to identify growth opportunities. Plan product lifecycle activities including new product launches, relaunches, and discontinuations. Ensure appropriate positioning and messaging for each product in the therapeutic portfolio. Team Management Set goals, assign responsibilities, and ensure effective execution of marketing initiatives by the team. Conduct regular performance reviews, provide feedback, and identify development opportunities for team members. Brand Promotion & Campaigns Design and implement effective promotional strategies for target customer segments (ophthalmologists, optometrists, hospitals, etc.). Prepare and manage marketing collaterals like product brochures, visual aids, videos, and digital content. Work closely with the Promotions team to roll out campaigns across channels (in-clinic, conferences, CME programs, digital platforms). Sales Enablement Provide strategic inputs to the sales team including product USPs, objection-handling techniques, and positioning tools. Conduct product training and continuous education programs for the sales team. Track and analyze sales performance data to provide insights and support to field teams. KOL Engagement & Medical Marketing Build relationships with Key Opinion Leaders (KOLs) in ophthalmology to support clinical adoption and feedback. Collaborate with medical experts to develop scientific content for presentations, webinars, and publications. Qualifications: B.Pharm / M.Pharm / B.Sc. / M.Sc. (Life Sciences) MBA in Marketing (preferred) Experience: 6 to 8 years of experience in pharmaceutical product management, preferably in ophthalmology or related therapeutic areas. Product promotion in hospital settings will be an added advantage. Key Skills & Competencies: Leadership and team management capabilities Strong understanding of ophthalmic drug therapy and market dynamics. Excellent communication and presentation skills. Analytical mindset with proficiency in market research and data interpretation. Creative thinking and problem-solving skills. Proficiency in MS Office, especially Excel and PowerPoint. Desirable: Familiarity with domestic pharma sales processes and regulatory environment. Experience in launching new products or driving digital marketing initiatives. Show more Show less
