Product Manager - Dermatology

Position Title - Product Manager - Dermatology

Division - Marketing

Reports To - Group Product Manager

Supervises - None

PURPOSE OF POSITION:

The Brand Manager for the assigned brand in India is a highly strategic role. You will be the P&L owner of the brand's marketing strategy and execution, responsible for building brands equity among Indian dermatologists and simultaneously driving commercial success. This role requires a blend of scientific acumen, strategic planning, and commercial agility to effectively market clinical-grade products to both Health Care Professionals (HCPs) and the end consumer. The ultimate goal is to establish the assigned brand as a leading expert brand in specified dermatological conditions within the Indian market.

MAJOR ACCOUNTABILITIES:

A. Healthcare Professional (HCP) Engagement & Scientific Marketing (Rx Focus)

• KOL Management:

  Develop and nurture relationships with Key Opinion Leaders (KOLs) and high-prescribing Dermatologists. Drive scientific advocacy and integrate KOL insights into brand strategy.

• Medical Communication:

  Develop scientifically rigorous and regulatory-compliant promotional materials (Visual Aids, LBLs, Samples) targeted at Dermatologists, ensuring alignment with brand guidelines.

• Medical Education:

  Plan and execute scientific events, Continuing Medical Education (CME) programs, Advisory Boards and participate in national and regional Dermatology conferences (e.g., DERMACON).

• Field Force Training:

  Conduct product and disease-area training for the Sales and Medical Representatives, ensuring high-quality scientific detailing and effective objection handling.

B. Brand Strategy, Planning, and P&L

• Annual Operating Plan (AOP):

  Develop and own the annual brand plan including sales forecasts, marketing budgets (A&M), strategic priorities and new product launch roadmaps.

• Budget Management:

  Effectively allocate and monitor the marketing budget across scientific, digital and trade channels to maximize brand growth and profitability.

• Execution:

  Rx strategy and execution with HCP’s and productivity, new launch success and trials in HCPs.

• Collaboration:

  Act as the primary point of contact for the key brand partners, collaborating on strategic goals and ensuring a cohesive approach to brand development.

• C. Financial Management:

  Own and drive the achievement of sales targets and key business objectives for the brand portfolio.
• Plan, budget, and obtain approval for all marketing activities, ensuring a high return on investment (ROI).
• Monitor and control promotional expenses to maximize the utilization of available resources.

D. Sales, Cross-Functional Collaboration and Agency Management:

• Partner with the sales team to ensure consistent and compelling brand messaging is delivered in the field.
• Develop and lead product training sessions and promotional campaigns for the sales force.
• Collaborate with various cross-functional teams (including Supply Chain, Finance and Business Intelligence) to ensure a seamless product launch process and overall business efficiency.
• Maintain and nurture relationships with key opinion leaders (KOLs) to support brand objectives. Meet HCPs regularly
• Ensure partner agencies are fully aligned to brand plans and working towards delivering the business objectives for the year
• Drive the product launch process, from initial strategy and planning to sales force training and post-launch performance analysis.
• Develop new approaches and creative promotional campaigns to enhance product visibility and appeal.

SKILLS AND COMPETENCIES

A. Professional Skills & Experience

• Derma Expertise:

  experience in the dermatology or derma-cosmetic segment in India is preferred

• Project Management:

  Demonstrated ability to manage complex projects, from developing to execution of a scientific message

• Agency Management:

  Experience in briefing and managing creative, digital, and media agencies

• Strategic Marketing and Portfolio Planning

• Strategically designs marketing plans that convey a compelling vision and ambition for brands and portfolios, sets ambitious goals, and makes strategic decisions about where to play and how to win.
• Focuses on levers that will drive growth, position our brands in a unique, clear, and compelling manner. Develops a portfolio strategy to grow our business in assigned therapeutic areas and maximize the brand throughout its lifecycle
• Possesses an in-depth understanding of the customer journey, their needs and preferences and puts the customer at the centre of our strategy.

B. Behavioural Competencies

• Scientific Acumen:

  Ability to quickly grasp complex scientific and clinical data and translate it into clear, compliant marketing communication.

• Strategic Agility:

  Capable of switching rapidly between the scientific mindset for a doctor audience and the commercial mindset for a consumer/retail audience.

• Influence & Collaboration:

  Excellent communication, presentation, and negotiation skills to influence internal stakeholders (Sales, Medical, Finance) and external partners (agencies, others as applicable)

• Ownership & Drive:

  A self-starter with a high level of accountability, resilience, and a passion for building brands from the ground up in a competitive market.

• Entrepreneurial Mindset:

  Comfortable operating with autonomy and driving results in a fast-paced, high-growth environment.
• Manages proactively the relationship between sales and investments to maximize top-line and bottom-line performance for assigned brands/portfolios.
• Maximizes sales and margins by managing all financial levers and resource allocation across brands and portfolios in a timely manner.

Qualifications and Experience

• Graduate in pharmacy or science with a post-graduation in management.
• 3 to 4 years of proven experience in product management within the pharmaceutical industry.
• Experience within a multinational corporation (MNC) is preferred, a background in Dermatology is a strong plus.
• Experience of handling partner brands/partner relationships is preferred.

Interested candidates may share their resume at hr.india@menariniapac.com along with details like Current CTC (Fixed + Variable), Expected CTC, Notice Period, Total Experience & Relevant Experience.