Principal Product Marketing Manager - Cybersecurity

Role Overview:

As Principal Product Marketing Manager for Cybersecurity products, you will be the linchpin between product, sales, and marketingowning messaging, competitive differentiation, sales enablement, and GTM strategy. Youll combine deep security expertise with a strong commercial lens to drive market adoption and customer engagement.

• Messaging & Positioning: Craft compelling, differentiated messaging and positioning for DSPM and DLP offerings tailored to CISOs, security architects, and compliance stakeholders.
• GTM Leadership: Drive go-to-market strategy for new product launches and major updates. Collaborate with sales, demand gen, and partner teams to ensure alignment and execution.
• Sales Enablement: Develop high-impact content including pitch decks, battlecards, ROI calculators, and objection-handling guides. Deliver enablement sessions for sales and SEs.
• Competitive Intelligence: Lead competitive analysis and market intelligence for the DSPM and DLP landscape. Translate insights into actionable plays for field teams.
• Customer and Analyst Engagement: Partner with customer marketing and analyst relations to develop case studies, testimonials, and third-party validation.
• Product Collaboration: Partner closely with product management to influence roadmap based on market feedback, use cases, and buyer personas.
• Content Development: Create technical and business content (blogs, webinars, whitepapers, solution briefs) that resonates with buyers and supports demand generation.

Requirements

• 12+ years of product marketing experience, ideally in cybersecurity with a focus on data security, DSPM, or DLP.
• Strong understanding of security buyer personas (CISO, security architect, risk/compliance).
• Proven success in B2B product marketing across the full GTM lifecyclefrom messaging to sales enablement to field execution.
• Ability to distill complex technical capabilities into clear, value-oriented messaging.
• Excellent written and verbal communication skills.
• Comfortable operating in a fast-paced, matrixed environment.