Principal - Product Marketing

Founded in 2016, Katalon is the category leader in AI-augmented software testing, empowering hybrid testers those blending manual, automation, and AI skills to deliver exceptional digital experiences. Katalon enables software teams of any size to deliver world-class customer experiences faster, easier, and more efficiently.

30,000 teams across 80+ countries

You ll shape core messaging, define user personas, craft content, and lead launch plans across our product portfolio. Your work will enable sales and partners, influence campaigns, and deliver market intelligence that informs our roadmap. Most importantly, you ll be the bridge between our products and the QA leaders and professionals we serve.

You ll collaborate with a global team of marketing, product, and sales professionals to drive GTM success in a fast-paced, high-growth market. Along the way, you ll gain access to the latest AI tools, professional development opportunities, and training to strengthen the skills that will accelerate your career.

What You ll Do

• Develop and execute launch strategies for new products and major releases
• Define target personas and segmentation, identifying the highest-value opportunities
• Build differentiated positioning that sets Katalon apart in the QA market
  

• Create messaging frameworks that resonate with technical users and business leaders alike
• Translate testing capabilities into clear outcomes: faster delivery, reduced risk, stronger quality
• Tell a unified story across the Katalon portfolio that highlights cross-product value
  

• Conduct deep analysis of QA and testing trends, competitive landscape, and customer needs
• Apply insights to influence roadmap priorities and GTM strategy
• Build relationships with analysts and thought leaders in QA and software testing
  

• Deliver enablement programs, including pitch decks, demos, battlecards, and competitive intelligence
• Partner with sales leadership to refine field messaging and address real-world objections
• Support channel partners with training and sales tools to expand Katalon s reach
  

• Oversee creation of assets such as case studies, solution briefs, and customer stories
• Shape sales plays for core go-to-market and competitive campaigns
• Collaborate with demand generation on campaigns that drive acquisition and retention
• Contribute to thought leadership and industry-facing content that reinforces Katalon s leadership
  

• Track and understand KPIs to measure product marketing effectiveness and pipeline impact
  

Act as the connective tissue across sales, product, demand generation, customer marketing, and partner marketing for the solutions you are covering

• Experience: 12+ years of B2B product marketing, ideally in QA, DevOps, software development, or IT operations
• Framework: Hands-on application of the Pragmatic Marketing Framework
• Technical Acumen: Comfort with technical buyers a