Marketing Manager, APAC

The Marketing Manager (Digital)

Qualifications Experience

• Bachelor s degree in Marketing, Business, Communications, or related field; MBA/PG in Marketing is a plus.
• years of total marketing experience, with at least [2] years focused on digital marketing.

Skills Competencies

Technical / Digital Skills

Hands-on experience with:

• SEO SEM (Google Ads, Google Search Console, basic keyword research tools).
• Social media marketing (LinkedIn, Facebook, Instagram, YouTube, etc.).
• Web analytics tools (Google Analytics,GA4, etc.).
• Marketing automation/CRM platforms (HubSpot, Salesforce, Marketo, Pardot, etc.).
• Email marketing tools and best practices (deliverability, segmentation, personalization).
• Good understanding of content marketing, inbound marketing, and lead nurturing.

Core Competencies

• Strong analytical skills; comfortable with numbers, dashboards, and KPIs.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to translate business goals into campaigns.
• Strong project management and organizational skills; able to handle multiple projects simultaneously.
• Collaborative, proactive, and able to work with cross-functional teams.
• Result-oriented with a focus on deadlines and measurable outcomes.

Key Performance Indicators KPIs

• Website traffic growth and quality organic and paid .
• Number and quality of marketing-qualified leads MQLs .
• Cost per lead CPL and cost per acquisition CPA .
• Campaign ROI and contribution to sales pipeline and revenue.
• Engagement metrics across digital channels (CTR, open rates, social engagement).
• Brand awareness and share of voice where measurable .

Key Responsibilities

Strategic Planning

• Develop and implement the annual marketing plan with a strong emphasis on digital marketing (SEO, SEM, social media, email, automation, content).
• Analyze market trends, customer insights, and competitor activities to identify opportunities and threats.
• Define target segments, positioning, and messaging for key products/solutions.

Digital Marketing Campaign Management

• Plan, create, and manage digital campaigns across channels (Google Ads, LinkedIn, Facebook/Instagram, YouTube, Display, etc.).
• Optimize campaigns for lead generation, conversion, and ROI using A/B testing and performance analysis.
• Manage website content and landing pages in collaboration with internal/external teams to improve UX, SEO rankings, and conversion rates.
• Oversee marketing automation workflows (nurture campaigns, drip campaigns, lead scoring) using tools like HubSpot, Marketo, Pardot, or similar.

Content Brand Management

• Work with internal stakeholders and/or agencies to develop high-quality content (blogs, case studies, videos, whitepapers, emailers, social posts).
• Ensure brand consistency across all touchpoints and materials.
• Support product launches and key initiatives with go-to-market campaigns, collateral, and communication plans.

Lead Management Sales Enablement

• Partner with the sales team to define lead qualification criteria and ensure proper lead handover.
• Track campaign-sourced leads, pipeline contribution, and revenue impact.
• Create sales enablement materials (presentations, brochures, one-pagers, battlecards).

Stakeholder Vendor Management

• Coordinate with internal (Sales, Product, HR, IT) for cross-functional initiatives).
• Manage external agencies and vendors (creative, digital, PR, events)-briefing, timelines, deliverables, and performance.