Job
Description
About Gus Education India (GEI) GUS Education India (GEI) is the education arm of Global University Systems, a leading Global Education conglomerate. Established in 2017, GEI boasts a portfolio of over 35 Institutions and collaborates with prestigious universities and institutions worldwide, offering educational services that enhance their operations and impact. Nature of The Job It's a strategic function that ensures consistent and clear messaging on the companys culture across all communication channels internal & external in nature. Corporate communication involves how businesses communicate to manage perception and achieve business objectives. This includes everything from internal emails to public press releases, aiming to always build and maintain a positive reputation on social media etc. Job Purpose The purpose is to have a consistent brand image and voice across all external communication channels. Creation and execution of the strategy through branding and communication. To develop and strategize marketing communication for the GEI brand. The role should reinforce communication flow, exchange of information and make interactions with the any platform more robust. Organizational Structure Key Accountability Actions Internal Communication Collaborating with internal stakeholders for sharing information within the organization, such as updates to employees, memos and team meetings. Crafting and delivering consistent messaging to employees, fostering engagement and aligning individuals with standard messaging templates. Crafting engaging content for newsletters, announcements, internal websites, and other platforms with good visual communication, infographics, presentations, and digital assets Gathering feedback on communication effectiveness and making adjustments to improve engagement on any areas prescribed. External Communication: Focuses on communicating with audiences outside the company, including customers, all social media platforms, and the general public. Develop campaigns for Glassdoor, AmbitionBox, & Google Reviews or similar platforms to promote authentic voices from within. Planning and executing public relations campaigns and events to promote the company's brand, products, and services. Building and maintaining strong relationships with media outlets, journalists, and industry influencers to facilitate positive media coverage and manage potential crises Social media & Digital Presence Own the companys social media presence and content calendar across LinkedIn, X, Facebook YouTube, Instagram, etc Work closely with digital and design teams to ensure cohesive brand messaging and visual alignment Leverage analytics tools to optimize reach, engagement, and brand visibility Curate high-quality content across all platformsarticles, speeches, blogs, case studies, videos, scripts, and internal memos. All content to have consistency to ensure brand image. Crisis Communication Developing and implementing strategies to manage potential crises and ensure clear and timely communication during challenging situations. Prepare and manage crisis response strategies including internal communication protocols and public statements Conduct scenario planning and media training for leadership and addressal. Desired Profile Qualification Postgraduate degree in Communications, Public Relations, Journalism, or related fields Proven experience in a corporate communications role, preferably in a fast-paced, high-growth environment Strong portfolio of communications campaigns and media features Skills Leverage tools like Meltwater, Cision, Canva, Sprinklr, Hootsuite, etc. for media tracking, content management, and analytics Stay updated on digital trends and innovations in communication tools and platforms Ability to lead and inspire cross-functional teams Calm and decisive under pressure, especially in crisis scenarios High attention to detail and project management ability Proficiency in communication tools and analytics platforms Relevant Experience 10 plus years of experience as Corporate Communications Specialist or Manager Hands-on experience in media relations, content creation and internal communications. Overseeing communication teams, liaising with senior executives and managing the company's public image. GUS Values The expectation is that employees will maintain the values of the Group and will comply with the code of conduct as well as equality, diversity, health, and safety policies of the company. GEI is an equal opportunity employer and encourages applicants from diverse backgrounds to apply Benefits At GUS Education India, GEI we truly believe that diverse culture, backgrounds, and experiences drive innovation. This role is a full-time position with a competitive salary and benefits package. The company offers comprehensive medical insurance to its employees, which includes hospitalization, accidental insurance, term insurance and Gratuity, which is over and above the compensation. To make the daily commute easier, safer, and less stressful, the company provides cab facilities to its employees to and from the workplace within 30 kilometres radius. The company acknowledges the importance of mental and physical well-being and the need for rest and relaxation. Workdays are Monday to Friday and a comprehensive leave package for employee well-being is offered, which include 5 days of medical leave, 5 days of casual leave, 24 days of earned leave, 1 day of Happiness Leave, apart from 10 days of statutory leave, totalling to 45 days time off in a year. Page 1 of 3
