PPC Team Lead

We are hiring Team Lead - Omni Channel:

Department: PPC

Location: Kolkata

Experience: 7+ Years

As a Team Lead - Omni Channel, you will play a strategic leadership role in managing and scaling multi-platform paid media campaigns across Google Ads, Meta, Bing, Quora, Twitter, Taboola, Outbrain, Colombia, and more. You will lead a team of digital marketers while working cross-functionally with client servicing, creative, and tech teams to deliver ROI-focused performance marketing initiatives.

This position demands a balance of hands-on execution, strategic thinking, people management, and client engagement. The ideal candidate is experienced in managing high-performance PPC teams and delivering campaign excellence in fast-paced agency environments.

Key Responsibilities :

● Lead campaign planning, execution, and optimization across platforms like Google Ads, Meta, Bing, Yahoo, Quora, Twitter, Taboola, Outbrain, and Colombia.

● Oversee account health, including daily budget caps, impression share, quality score, and bid strategies.

● Design and test creative assets and ad copy to ensure high-performing campaign outputs.

● Set up and optimize conversion tracking, retargeting, audience segmentation, and bidding strategies.

● Implement A/B testing strategies to refine ad effectiveness and increase ROI.

● Stay updated with algorithm changes and platform innovations.

● Serve as the senior escalation point for client queries and performance-related issues concerns.

● Ensure timely updates and reporting as per mandate, including strategic

recommendations.

● Lead high-level performance review calls and client WBRs (Weekly Business

Reviews).

● 7-11 years of hands-on experience managing Google Ads & Meta campaigns.

● Qualifications & Competencies:

● Graduate/Post-Graduate in Marketing, Communications, or related field.

● 7+ years of proven experience in paid media, including Google Ads and Meta platforms.

● Advanced knowledge of paid search/display/video/native ad ecosystems.

● Strong expertise in tools like Google Analytics, Data Studio, Google Tag Manager, and platform-specific dashboards.

● Exceptional communication and stakeholder management skills.

● Demonstrated leadership in managing high-performing teams and complex client portfolios.

● Highly analytical with attention to detail and a passion for marketing performance.

Interested candidates can share their resume to khushi.dadhich@srvmedia.com