PPC Specialist

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Job Summary:

We are seeking a results-driven and analytical PPC (Pay-Per-Click) Specialist to manage and optimize our paid advertising campaigns across platforms such as Google Ads, Bing Ads, Facebook, LinkedIn, and others. The ideal candidate will be responsible for increasing ROI through effective targeting, A/B testing, bid optimization, and continuous performance analysis.

Key Responsibilities:

• Plan, execute, and manage PPC campaigns across search engines and social media platforms.
• Conduct keyword research and competitor analysis to identify new opportunities.
• Monitor, analyze, and optimize campaigns for performance, budget, and conversions.
• Write compelling ad copy and create engaging creatives in collaboration with the design team.
• Manage landing page testing and optimization in coordination with the web team.
• Set up tracking mechanisms (Google Tag Manager, UTM parameters, conversion tracking).
• Prepare regular reports on campaign performance, KPIs, and insights.
• Stay up to date with latest PPC trends, algorithm changes, and best practices.
• Manage and allocate ad budgets effectively to maximize ROI.

Requirements:

• Bachelor’s degree in marketing, Advertising, Business, or a related field.
• Proven experience (0 to 2 years) in managing PPC campaigns on Google Ads, Facebook Ads, etc.
• Google Ads Certification is a plus.
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and Excel.
• Experience with A/B testing and conversion rate optimization (CRO).
• Familiarity with SEO principles is a plus.
• Excellent communication and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Tools/Platforms:

• Google Ads & Bing Ads
• Google Analytics (GA4), Google Tag Manager
• Facebook/Meta Ads Manager

Who Are We?

Raptor Supplies is a leading e-commerce portal offering more than 7,50,000 high-quality MRO products and industrial supplies to SMEs, and large corporate and public-sector organizations in the UK, Ireland, Europe, the Middle East, Africa and Asia. The company's offerings include a broad range of abrasives, cleaning tools, electrical equipment, fasteners, hand tools, hardware, lab supplies, lighting solutions, material handling and machining tools from more than 2400 renowned brands across the globe.

Website -

https://www.linkedin.com/company/raptor-supplies/mycompany/