PPC Specialist

As a Performance Marketing Manager at Katyayani Organics, you will play a crucial role in leading the digital marketing initiatives across paid channels. Your primary focus will be on optimizing performance marketing campaigns to drive ROI and customer acquisition. Here's what you can expect in this role: Key Responsibilities: - Plan, execute, and optimize performance marketing campaigns on platforms like Google Ads, Meta (Facebook & Instagram), and other paid media channels. - Manage budget allocations effectively to maximize return on investment across all paid channels. - Analyze campaign performance data to derive actionable insights and implement continuous improvements. - Conduct A/B testing to enhance ad creatives, landing pages, and targeting strategies for better results. - Collaborate with content, design, and product teams to maintain brand consistency and alignment. - Track, report, and analyze website analytics and PPC initiatives to ensure campaign success. - Stay updated with industry trends and new digital marketing tools and platforms to stay ahead of the curve. Qualifications Required: - Bachelor's degree in Marketing, Business, Communications, or a related field. - 3-6 years of hands-on experience in performance marketing or digital advertising. - Proven track record of managing successful large-scale paid ad campaigns with a focus on ROAS. - Proficiency in Google Ads, Meta Business Manager, Google Analytics, and other advertising platforms. - Strong analytical skills and experience in making data-driven decisions. - Excellent communication and project management skills. At Katyayani Organics, we are a prominent player in the agrochemical industry, catering to both D2C and B2B segments with sustainable solutions. Our mission is to empower farmers with innovative products for enhanced productivity and ecological balance. Join us in making a real impact in the agricultural sector with your passion for marketing and drive for success.,