Search Engine Marketing Specialist

Company Description

Raptor Supplies Limited is a UK-based e-commerce company offering over 2,000,000 MRO products and industrial supplies to SMEs, large corporates, and public-sector organizations in the EU, EMEA, and APAC regions. The company specializes in categories such as electrical, safety, material handling, hand tools, plumbing, abrasives, and test instruments. Raptor Supplies ensures easy online ordering and provides express deliveries worldwide.

Role Description

This is a full-time on-site role for a Search Engine Marketing Specialist (PPC) located in Delhi, India. The Specialist will be responsible for managing day-to-day tasks related to Google Ads account, keyword research, paid search campaigns to enhance the online visibility and increase the leads of Raptor Supplies.

Key Responsibilities:

• 1-4 years of experience in PPC campaign management

• Create and optimize Google and Bing campaigns, ad groups, ad copy to maximize performance and ROI

• Provide regular reports and analysis on campaign performance, including key metrics such as

impressions, clicks, conversions, and cost-per-acquisition (CPA).

• Manage budgets and allocate spending effectively across campaigns and channels to achieve desired outcomes.

• Stay up-to-date with the latest trends in PPC advertising, with a particular focus on Performance Max (PMax) campaigns, Shopping Ads, and Retargeting strategies.

Preferred Candidate Profile:

• 1-4 years of experience in PPC campaign management.

• Proficiency in Microsoft Excel, Google Analytics, Google Ads, Bing Ads, and other PPC Platforms.

• Strong organizational skills to manage multiple campaigns simultaneously.

• Strong analytical and problem-solving abilities
• Bachelor's degree in Marketing, Advertising, or related field