PPC Specialist

Job Title: PPC Executive

About the Role:

PPC Executive

Key Responsibilities:

• Plan, execute, and optimize

  PPC campaigns

  across Google Ads (Search, Display, Shopping) and Meta Ads (Facebook & Instagram).
• Manage

  Shopping Ads campaigns

  (Product Feed Management, Merchant Center setup, Catalog Ads).
• Handle

  international client projects

  with a focus on lead generation, conversions, and ROI.
• Conduct keyword research, competitor analysis, and ad copy creation.
• Optimize landing pages for better quality score and conversion rates.
• Monitor budgets, bids, and performance metrics (CPC, CPA, CTR, ROAS).
• Provide regular campaign reports and actionable insights.
• Stay updated with the latest

  PPC trends, policies, and algorithms

  on Google & Meta platforms.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 2–4 years of proven experience in

  PPC management

  with a focus on

  international campaigns

  .
• Strong expertise in

  Google Shopping Ads, Meta Catalog Ads, Merchant Center, and Ads Manager

  .
• Solid understanding of

  conversion tracking, Google Tag Manager, and Analytics

  .
• Experience with

  e-commerce advertising

  and international lead generation.
• Strong analytical, reporting, and communication skills.

Preferred Skills:

• Google Ads & Meta Ads Certification.
• Experience with

  tools like SEMrush, Ahrefs, or SimilarWeb

  .
• Ability to manage multiple projects simultaneously.

Location: Noida SEC 63(Onsite)

Employment Type: Full-time

Experience: 2–4 years (International PPC Campaigns & Shopping Ads)