PPC Specialist

Company Description

InstaServ is a global leader in performance marketing, trusted by over 1,500 brands worldwide. With 12 years of research and expertise, we have perfected our CTTS strategy, delivering comprehensive success across paid ad platforms like Google, Facebook, Instagram, Snapchat, Twitter, LinkedIn, and Amazon Ads, as well as organic channels such as SEO and content. Our extensive expertise enables us to craft high-converting campaigns, develop creative strategies, optimize websites and landing pages, implement analytics and tracking, and drive conversion rate optimization to position your brand as an industry icon.

Responsibilities:

• Create and manage PPC campaigns across Google Ads and Facebook Ads platforms.

• Perform keyword research, ad copywriting, and ad targeting to optimize campaign performance.

• Set up and optimize shopping ads, catalogue ads, and lead generation campaigns to achieve client objectives.

• Monitor campaign performance, analyze data, and provide insights and recommendations for improvement.

• Conduct A/B testing and implement strategies to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

Qualifications

• Proven experience as a PPC Specialist or similar role with a focus on Google Ads and Facebook Ads.

• Strong understanding of PPC concepts, including keyword research, ad targeting, bidding strategies, and campaign optimization.

• Experience in managing shopping ads, catalogue ads, and lead generation campaigns.

• Proficiency in Google Ads and Facebook Ads platforms, including Google Analytics and Facebook Business Manager.