PPC Specialist

Overview

2–4 years of experience

Key Responsibilities

Campaign Creation & Management

• Plan, launch, and manage paid campaigns across

  Google Ads, Facebook, LinkedIn, Instagram, and YouTube

• Set up and optimize campaigns for Search, Display, Remarketing, and Video formats
• Write ad copies, select relevant keywords, create audience segments, and configure bidding strategies

Performance Optimization

• Monitor campaign KPIs (CTR, CPC, CPL, ROAS) and perform daily/weekly optimizations
• Conduct A/B testing of ad creatives, landing pages, and targeting strategies
• Analyze user behavior post-click to improve conversion funnel performance

Analytics & Reporting

• Use

  Google Analytics, Google Tag Manager

  , and platform dashboards to measure performance
• Generate detailed performance reports and insights to guide campaign decisions
• Present monthly results and strategic improvements to internal stakeholders

Collaboration & Strategy

• Collaborate with design, content, and web teams to ensure alignment across campaigns
• Stay up to date with platform algorithm changes, ad policies, and emerging trends
• Support the digital marketing manager in shaping full-funnel PPC strategies

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, or a related field
• 2–4 years of experience in managing paid campaigns across

  Google Ads and social platforms

• Certification in

  Google Ads

  (Search & Display) is a plus
• Strong understanding of keyword strategy, audience targeting, bidding models, and quality score
• Experience with tools like

  Google Analytics, Tag Manager, SEMrush, Ahrefs, or HubSpot

• Excellent analytical skills and attention to detail
• Ability to manage multiple campaigns with a performance-first mindset

Why Join Us

• Work on high-impact campaigns in a performance-driven environment
• Collaborate with a forward-thinking marketing team focused on innovation and results
• Opportunity to lead paid strategy across international and domestic markets
• Fast-paced, learning-rich culture with ownership from day one

Apply Now

Ready to take charge of digital campaigns that deliver measurable impact? Apply now and become a key player in our performance marketing journey.

Values we look for:

Compensation: