PPC Specialist

Job Title: PPC Specialist
Location: Mohali (On-site)
Experience: 4–6Years
Employment Type: Full-Time

About the Role:

We are looking for a results-driven and detail-oriented PPC Specialist to join our growing performance marketing team. The ideal candidate will be responsible for managing and optimizing paid advertising campaigns across platforms like Google Ads, Meta (Facebook/Instagram) Ads, and other paid media channels. You should have a strong understanding of paid media strategies, campaign structuring, and performance analysis.

Key Responsibilities:

• Plan, execute, and manage PPC campaigns across Google Ads, Facebook Ads, Instagram, and other platforms
• Conduct keyword research, competitor analysis, and A/B testing
• Create and optimize ad copy, targeting, and landing pages for maximum ROI
• Monitor performance metrics and report on key insights and improvement opportunities
• Work closely with the design/content teams to develop high-performing creatives
• Manage budgets effectively and ensure campaign pacing
• Stay updated on latest trends, tools, and best practices in paid media

Required Skills & Qualifications:

• Proven experience (4–6 years) managing PPC campaigns
• Proficiency in Google Ads, Meta Ads Manager, and Google Analytics
• Strong analytical skills and experience with data-driven decision-making
• Ability to manage multiple campaigns and priorities
• Excellent verbal and written communication skills
• Google Ads Certification or relevant training is a plus

Good to Have:

• Experience working with eCommerce and B2B campaigns
• Understanding of retargeting, funnel strategies, and audience segmentation
• Hands-on experience with other platforms like Bing Ads, LinkedIn Ads, or Amazon Ads

Why Join Us?

• Work on global projects across multiple industries
• Collaborative and supportive team environment
• Opportunity for rapid growth and learning
• Exposure to large-scale, ROI-focused campaigns
• 5 days working

Job Types: Full-time, Permanent

Pay: ₹35,242.44 - ₹66,506.47 per month

Schedule:

• Day shift

Application Question(s):

• What was your previous/current salary?
• Are you immediate joiner?

Experience:

• PPC Campaign Management: 4 years (Required)
• Google Ads: 4 years (Required)
• Team management: 3 years (Required)
• Client Handling: 3 years (Required)

Work Location: In person