PPC Expert

Location:

Type:

About the role:

Performance Marketing Manager

You will be responsible for strategizing, executing, optimizing, and reporting on performance campaigns while ensuring maximum ROI and alignment with business goals.

Key Responsibilities:

Campaign Management:

• Plan, launch, and optimize performance marketing campaigns across Google Ads (Search, Display, Shopping, PMax, YouTube)

  and

  Meta Ads (Facebook & Instagram)

  .
• Manage product feeds and optimize listings in

  Google Merchant Center

  .

Tracking & Analytics:

• Implement and manage tracking using Google Tag Manager

  and

  GA4

  to ensure accurate attribution and performance reporting.
• Set up and monitor conversion tracking, event tagging, and audience retargeting.

Lead Generation & E-commerce:

• Build and optimize high-converting lead generation funnels

  across B2B and B2C industries.
• Drive sales growth for

  e-commerce clients

  , ensuring profitable scaling with a focus on

  ROAS, CPA, and LTV

  .

Optimization & Strategy:

• Continuously A/B test creatives, ad copies, and landing pages to improve CTR, conversion rates, and CPL.

• Analyze campaign performance and provide actionable insights to improve efficiency and scale.

• Collaboration & Reporting:

• Work closely with creative, content, and web teams to align campaigns with brand and business objectives.

• Provide weekly and monthly performance reports with key insights and recommendations.

Requirements:

• 3–6 years of experience in

  Performance Marketing

  (agency or in-house).
• Proven track record of managing high-budget

  Google Ads & Meta Ads campaigns

  for both

  lead gen

  and

  e-commerce

  .
• Hands-on expertise with

  GA4, Google Tag Manager, and Merchant Center

  .
• Strong analytical skills with the ability to interpret data and turn insights into strategy.
• Experience with remarketing, lookalike audiences, and advanced targeting strategies.
• Up-to-date knowledge of

  digital ad policies, platform updates, and industry best practices

  .
• Excellent communication and presentation skills.

Good to have:

• Experience with

  LinkedIn Ads, Amazon Ads, or other paid media platforms

  .
• Knowledge of

  CRO (Conversion Rate Optimization)

  and funnel building.
• Google Ads and Meta Blueprint Certifications.

Why join us?

• Work on diverse projects across industries with a fast-growing digital team.
• Opportunity to experiment, innovate, and drive measurable impact.
• Competitive salary and growth-oriented environment.