PPC Executive

Company Description

Vrinsoft Technology Pvt. Ltd. is a leading mobile app development company in India, committed to client success for over 15 years. Recognized for expertise in AI/ML, Digital Transformation, Flutter, React, and Custom Apps, Vrinsoft is top-rated on platforms like Clutch. Our team of 200+ professionals delivers reliable solutions to clients in key regions such as the USA, UK, Canada, Australia, Germany, and UAE. We have developed over 2,000 apps across various industries, focusing on providing a smooth and effective app development experience.

Role Description

This is a full-time on-site role for a PPC Executive, located in Ahmedabad. The PPC Executive will be responsible for managing and optimizing pay-per-click advertising campaigns, conducting keyword research, analyzing performance data, creating ad copy, and developing strategies to improve campaign performance. The PPC Executive will collaborate with the marketing team to ensure campaign goals are met and provide regular updates and reports.

Experience : 2+ Years,

PPC Executive

Roles and Responsibilities

-At least 2+ Year experience in pure Google Ads without break. Working as individual player as well as training team in PPC department. 

-Launch & scale marketing campaigns (high intent search campaigns, account-based marketing, prospecting, funnel/nurture optimization, conversion rate optimization)

-Generate weekly/monthly performance reports (CTR, CPC, CPL, ROAS, impression share).

- Use insights to recommend actions or strategy shifts.

-Research and identify high-intent keywords and audience segments. Align campaigns with sales goals, product updates, or seasonal trends.

-Constant Monitoring and Improvement in KPIs. Trying New Ad sets as per market trends.

-Build landing pages or collaborate with design/dev team for CRO (conversion rate optimization). Use tools like SEMrush, SpyFu, or Auction Insights to study competition.

-Focus on reducing CPA (cost per acquisition) while scaling the volume of qualified leads.Ability to work independently, prioritize tasks, and hit lead/gen goals. Good copywriting and understanding of IT customer psychology.

Required skills and experience

-2 years experience with lead/demand generation at a digital marketing agency, in tech, or B2B.

-PPC Experience - Paid Search / SEM (Google Ads(Must have 2+ year exp) , Microsoft Ads), Paid Social (Facebook Ads, LinkedIn Ads, Twitter Ads), Display Ads / Remarketing, etc. MCC account handle must be addon. Generated Conversion rate more than 9%.

-Ability to blend quantitative data with qualitative data to optimize campaign performance

-A/B testing methodologies (ad copy, display ads, social ads, landing pages, etc)

-Collaborate, share, and receive feedback from multiple teams (design, sales, product, etc) to ensure campaign alignment

-Detail-oriented, results-driven & proactive - continuously providing ideas, feedback and results to further growth marketing efforts.

Qualifications

• Experience in managing PPC campaigns and conducting keyword research
• Proficiency in using PPC tools and platforms such as Google Ads, Bing Ads, and others
• Strong analytical skills to analyze performance data and generate insights
• Excellent written and verbal communication skills for creating ad copy and reports
• Ability to work independently and within a team
• Familiarity with digital marketing principles and strategies
• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience