PPC Executive

Key Responsibilities:

● Develop, implement, and optimize performance marketing campaigns across channels such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.

● Analyze data to track campaign performance, identify trends, and optimize for conversions and ROI.

● Conduct A/B testing to improve ad creatives, copy, and targeting strategies.

● Manage budgets effectively to ensure efficient spending and maximum returns.

● Work closely with the creative team to develop high-converting ad creatives.

● Stay updated with the latest digital marketing trends, algorithms, and best practices.

● Collaborate with SEO, content, and product teams to ensure integrated marketing efforts.

● Prepare detailed reports and insights on campaign performance and present findings to stakeholders.

● Implement retargeting and remarketing strategies to maximize customer retention and engagement.

Qualifications & Requirements:

● Bachelor’s degree in Marketing, Business, Digital Media, or a related field.

● 3+ years of experience in performance marketing, digital advertising, or paid media management.

● Proven track record of running successful paid marketing campaigns with measurable results.

● Proficiency in digital marketing tools such as Google Ads, Facebook Business Manager, Google Analytics, and other performance tracking tools.

● Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.

● Experience with conversion rate optimization (CRO) and landing page optimization.

● Excellent communication, problem-solving, and project management skills.

● Ability to work in a fast-paced environment and manage multiple projects effectively.

Interested candidates can share their resume at hr@toffeeglobal.com or 9871286703

Job Types: Full-time, Permanent

Pay: ₹13,780.11 - ₹36,657.50 per month

Benefits:

• Provident Fund

Work Location: In person