PPC Executive

Company Description

Being Addictive is a leading advertising agency based in Pune, driven by a passion for creativity and innovative ideas. Specializing in advertising, branding, digital marketing, web design and development, social media marketing, and more, the agency helps businesses achieve success amidst a competitive and ever-changing marketplace. Backed by a team of dynamic professionals, Being Addictive crafts intelligent communication strategies, uncovers unique brand stories, and embraces advanced technologies to deliver results. The agency is committed to fostering meaningful connections and creating impactful solutions while helping clients stand out and achieve their goals.

Role Description

This is a full-time on-site role based in Pune for a Pay-Per-Click (PPC) Specialist. In this role, you will manage PPC campaigns, monitor performance metrics, and optimize strategies to increase ROI. Daily responsibilities include keyword research, bid management, ad copy creation, and analyzing campaign performance to ensure continued success. You will collaborate with the creative and marketing teams to achieve campaign goals and execute innovative advertising strategies.

Qualifications

• Proficiency in PPC tools and platforms such as Google Ads, Bing Ads, and social media advertising platforms.
• Strong skills in campaign optimization, bid management, and budget allocation.
• Experience in keyword research, ad copywriting, and managing multiple campaigns simultaneously.
• Analytical skills for tracking and evaluating campaign performance, including experience with reporting and data analysis tools like Google Analytics.
• Knowledge of digital marketing strategies and online advertising trends.
• Excellent verbal and written communication skills for client communication and team collaboration.
• Bachelor's degree in Marketing, Advertising, Business, or a relevant field preferred.
• Ability to work well with cross-functional teams and in a fast-paced environment.
• Previous experience in an advertising agency or digital marketing environment is a plus.