Perfromance Marketing Specialist

Company Description

Fuse Creative Studio Pvt Ltd

Role Description

Onsite Performance Marketer (Meta Ads Specialist)

Key Responsibilities

• Plan, launch, and manage 

  high-performance Meta ad campaigns

   (Facebook & Instagram) across the entire marketing funnel.
• Design and execute 

  retargeting strategies

   to re-engage potential customers and maximize conversion rates.
• Develop and implement 

  WhatsApp marketing campaigns

   to drive engagement, reactivation, and customer loyalty.
• Optimize campaigns for 

  maximum ROAS

   while maintaining efficient CAC and scaling reach profitably.
• Work closely with the creative and content teams to develop 

  impactful ad creatives, visuals, and copy

   aligned with Fuse’s brand identity.
• Analyze campaign performance data to identify trends, insights, and growth opportunities.
• Prepare 

  weekly and monthly performance reports

   with actionable recommendations.
• Conduct ongoing 

  audience, market, and competitor analysis

   to strengthen campaign performance.
• Stay up to date with 

  Meta’s advertising tools, algorithm updates, and performance best practices

  .

Qualifications

• Bachelor’s degree from a Tier 1 university

   (e.g., IIM, IIT, NIFT, NMIMS, Christ University, or an equivalent reputed institution).
• Proven experience as a 

  Performance Marketer or Meta Ads Specialist

  , preferably within 

  fashion, e-commerce, or lifestyle brands

  .
• Demonstrated success in 

  scaling D2C brands

   and delivering 

  strong ROAS

  .
• Advanced knowledge of 

  Meta Ads Manager

  , including campaign structure, pixel setup, A/B testing, and event tracking.
• Strong grasp of 

  retargeting funnels, lookalike audiences, and conversion optimization techniques

  .
• Hands-on experience with 

  WhatsApp marketing platforms

   (e.g., Zoko, Wati, or Interakt).
• Proficiency in 

  Google Analytics, Meta Insights

  , or similar data tools.
• Deep understanding of 

  full-funnel marketing

   — awareness, consideration, conversion, and retention.
• Strong creative instincts and an ability to merge 

  data with storytelling

   for ad performance.
• Familiarity with 

  Google Ads

   is a plus.
• Passion for 

  streetwear, youth culture, and digital innovation

  .
• Ability to work 

  onsite at our Koramangala, Bangalore office

   and thrive in a fast-paced, collaborative environment.