Perfromance Marketing Manager

About Dressfolk

Dressfolk is building the favourite Indian wear brand for the modern woman. We bring India’s finest handloom weaves to the world in a contemporary avatar. With customers across 20+ countries, we’re on a mission to modernize timeless Indian craftsmanship while empowering over 900 weavers across 6 states, improving their earnings meaningfully.

Backed by All In Capital, Eternal Capital, and leading D2C founders like Ghazal Alagh (Mamaearth), Sidhant Keshwani (Libas), Vidur Kataria (Master Chow), and Dhruv Kohli (Boba Bhai), Dressfolk is proudly worn by icons like Janhvi Kapoor, Vidya Balan, Mira Kapoor, Medha Shankar, and Guneet Monga.

What you’ll do

• Own and scale paid marketing across Meta, Google, YouTube, Pinterest and more.

• Drive revenue, ROAS, CAC, and new-user growth with a full-funnel approach.

• Build audience strategies, run structured experiments, and improve campaign efficiency.

• Partner with content and design teams to develop high-performing creative assets.

• Analyse data deeply to identify growth levers, patterns, drop-offs, and opportunities.

• Manage budgets, forecasting, and weekly/monthly growth reporting.

• Oversee retention channels, email, SMS, WhatsApp, to improve LTV and repeat rate.

• Optimise the website for conversions through CRO, landing pages, and performance insights.

Skills & Experience We’re Looking For

• 3–6 years of experience in performance marketing or D2C growth.

• Strong command of Meta Ads, Google Ads, Analytics, and attribution tools.

• Ability to build, manage, and optimise large-scale ad campaigns.

• Analytical mindset with comfort in data, experimentation, and problem-solving.

• Understanding of D2C funnels, cohorts, and consumer behaviour.

• Experience with Shopify, Klaviyo/CRM tools, and CRO is a plus.

• Interest in fashion, consumer brands, or storytelling-led businesses is preferred.

• Prior experience in high-growth brands is an advantage.

How Dressfolk Will Propel Your Career

• Work directly with the founder on scaling one of India’s fastest-growing craft-led brands.

• High ownership across growth, strategy, and experimentation.

• Opportunity to shape brand growth for a global audience.

• Exposure to performance, brand, product, and customer experience — end to end.

• Fast-tracked career growth with responsibility and empowerment.

• ESOPs for long-term wealth creation.

Full-time role | Gurgaon (WeWork, VI John Tower) | www.dressfolk.com | Instagram: @dressfolk