Social Media Marketer

Dressfolk – Where Craft Meets Culture

About Dressfolk

Dressfolk is on a mission to modernize timeless Indian weaves and present them in a format that resonates with the global, mindfully fashionable consumer. Backed by All In Capital and leading D2C investors, we’re building the most loved destination for luxurious Indian handlooms.

About the Role

fashion speaks to you

natural marketer

What You’ll Do

• Script & Shoot

  engaging Reels and short videos rooted in emotion and elegance

• Craft Stories

  that blend tradition and modernity across social platforms

• Track Performance

  and continuously improve content based on insights

• Engage with Community

  through comments, DMs, and creative campaigns

• Spot Trends

  and shape Dressfolk’s social voice to stay culturally relevant

We’re Looking For

• A natural storyteller with strong writing and video skills
• Background in fashion (academically or professionally) is a strong advantage
• Comfortable behind the camera and in front of it
• Passionate about fashion, design, and Indian craft
• Hands-on with editing tools and social media platforms
• Adaptable, creative, and self-driven
• Versed with creating calendar and tracking metrics

Why Join Us?

• Work at the intersection of

  fashion, culture, and creativity

• Get exposure to brand building at a global level

• Thrive in a flat, fast-paced team that believes in ownership

• Collaborate with stylists, creators, artisans, and dreamers

• Be part of redefining ethical fashion in India

Full-time | On-site in Gurgaon

CV + Portfolio

Subject line: