Perfromance Marketing Manager

About Mentor Match

Performance Marketing Manager

Key Responsibilities

• Own and manage

  lead generation campaigns

  across

  Google Ads & Meta Ads

  with budgets of ₹10–15 lakhs/month.
• Plan, launch, and optimize campaigns to achieve

  CPL, CTR, ROAS, and lead quality goals

  .
• Develop the

  channel mix strategy

  and allocate budgets effectively.
• Collaborate with content creators to build

  high-performing ad creatives

  (copy + visuals).
• Continuously analyze campaign data, generate insights, and recommend improvements.
• Design and run

  A/B tests

  on creatives, landing pages, and audiences.
• Stay up to date with industry trends, platform updates, and competitor strategies.
• Report on campaign performance to leadership with actionable recommendations.

Must-Haves

• Proven expertise in running & optimizing

  Google Ads and Meta Ads

  (lead gen focused).
• Strong

  analytical and data-driven mindset

  with advanced knowledge of Ads Manager & Google Analytics.
• Hands-on experience with

  budget management

  (₹10–15 lakhs/month).
• Minimum

  2 years in Edtech lead generation

  with proven results.
• Understanding of

  parent & student decision-making cycles

  in education.
• Experience in

  startup / high-growth environments

  .
• Cross-functional ability to work closely with content and product teams.

Good to Have

• Prior experience in

  performance marketing for tutoring, K–12, or test-prep businesses

  .
• Knowledge of

  automation tools, tracking setups (UTM, pixel, GA4)

  .
• Exposure to

  remarketing, lookalike audiences, and funnel optimization

  .