Performance Media Manager

Job Overview

We are seeking a highly skilled and strategic Manager / Senior Manager – Media to lead our media division's performance marketing efforts. With 6-8 years of experience, you will own the end-to-end management, optimization, and delivery of high-impact digital campaigns across multiple platforms. As a senior media leader, you will guide the Assistant Manager and junior team members, work closely with cross-functional teams, and ensure campaigns exceed client expectations in terms of ROI, innovation, and growth.

Key Responsibilities

Strategic Media Planning & Campaign Leadership:

Develop and lead comprehensive media strategies across platforms including Google Ads, Facebook, Instagram, LinkedIn, and Programmatic channels. Ensure campaign strategies align precisely with client business goals and KPIs.

Team Leadership & Mentorship:

Lead, mentor, and support Assistant Manager and other media team members to build skills in media planning, optimization, and reporting. Foster a collaborative, growth-focused team environment.

Campaign Performance Management:

Monitor, analyze, and optimize campaigns in real-time, applying advanced techniques like A/B testing and predictive modeling to maximize campaign efficiency and ROI. Identify new opportunities to scale and innovate.

Budget Ownership:

Manage multi-crore client media budgets efficiently, ensuring optimal allocation and spend tracking for best campaign outcomes.

Cross-functional Collaboration:

Partner with creative, analytics, account management, and sales teams to craft cohesive, data-driven marketing initiatives that deliver measurable business results.

Client Engagement & Reporting:

Build trusted relationships with key client stakeholders. Present campaign insights, actionable recommendations, and strategic growth plans clearly and confidently.

Market & Industry Insights:

Stay ahead of digital marketing trends, platform updates, and emerging technologies to ensure Hashtag Orange remains a market leader. Implement innovative tools and methodologies.

Qualifications & Skills

Experience:

Media Expertise:

Analytical Mindset:

Leadership:

Communication:

Adaptability:

Education:

Interested candidates can share their CVs on info@xcelhrsolutions.com