Performance Marketing Specialist – LinkedIn, Google & Meta Ads

Job Title: Performance Marketing Specialist – LinkedIn, Google & Meta Ads

Location: Remote 

Job Type: full-Time 

Experience: 3–5 Years

salary - 25-30k

Job Summary:

We are seeking an experienced and results-driven Performance Marketing Specialist with strong expertise in running paid campaigns across LinkedIn, Google Ads (Search & Display), and Meta Ads (Facebook & Instagram). You will be responsible for planning, executing, and optimizing multi-channel ad strategies to generate high-quality leads, drive conversions, and maximize ROI.

Key Responsibilities:

Plan, launch, and manage paid campaigns on LinkedIn, Google Ads, and Meta Ads platforms.

Conduct keyword research, audience segmentation, and competitive analysis.

Create and test high-converting ad creatives, copy, and landing pages.

Set up tracking pixels, UTM links, custom conversions, and lead forms.

Optimize campaigns for key performance metrics (CPC, CTR, CPL, ROAS, CPA).

Run A/B tests across creatives, ad sets, and landing pages.

Manage ad budgets effectively across platforms to achieve performance targets.

Monitor daily performance and make data-driven decisions to scale campaigns.

Prepare weekly/monthly reports and actionable insights.

Stay updated with the latest ad platform updates and algorithm changes.

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Requirements:

3+ years of hands-on experience in LinkedIn Ads, Google Ads, and Meta Ads.

Proven track record of managing B2B and/or B2C lead generation or eCommerce campaigns.

Proficiency in Google Analytics, Meta Business Suite, LinkedIn Campaign Manager.

Experience with tools like Google Tag Manager, SEMrush, Hotjar (preferred).

Strong analytical mindset and ability to interpret campaign data.

Excellent communication, copywriting, and time-management skills.

Google Ads and Meta/Facebook Blueprint certifications are a plus.

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Nice to Have:

Experience in digital marketing agency, or startup environments.

Familiarity with CRM/Marketing tools (HubSpot, Zoho, etc.).

Basic knowledge of HTML/CSS or landing page builders like Unbounce, Webflow, etc.