Performance Marketing Specialist

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About the Company

Aquench

Performance Marketing Specialist

Role Overview

D2C website and marketplace sales

Key Responsibilities

1. Campaign Strategy & Execution

• Plan, set up, and optimize performance campaigns on Meta (Facebook/Instagram) and Google Ads.
• Develop full-funnel media strategies for awareness, acquisition, and retention.
• Manage remarketing, dynamic ads, and lookalike audience targeting.

2. Budget & Performance Management

• Plan monthly budgets and allocate spends effectively across channels.
• Optimize campaigns for KPIs such as CAC, ROAS, CTR, and conversions.
• Scale campaigns profitably while maintaining efficiency.

3. Creative Testing & Collaboration

• Work with the creative team to develop ad copies, videos, and visuals tailored for paid campaigns.
• Conduct A/B testing on creatives, audience segments, and landing pages.

4. Analytics & Reporting

• Track, analyze, and report campaign performance on a daily/weekly basis.
• Use data-driven insights to refine campaigns and improve ROI.
• Stay updated with algorithm changes, new ad formats, and industry benchmarks.

5. D2C & Marketplace Focus

• Drive traffic and conversions for Aquench’s D2C website.
• Support performance ads for marketplace promotions (Amazon Sponsored Ads, Flipkart Ads if needed).
• Collaborate with sales/e-commerce team to align campaigns with promotions and seasonal demand.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, or related field.
• 3–4 years of proven performance marketing experience (FMCG, Healthcare, or D2C brand preferred).
• Strong expertise in

  Meta Ads Manager (Facebook/Instagram)

  and

  Google Ads (Search, Display, YouTube, Shopping)

  .
• Hands-on with

  Google Analytics (GA4), Tag Manager, and Data Studio/Looker Studio

  .
• Familiarity with landing page tools (Unbounce, Webflow) and CRO principles.
• Strong understanding of performance metrics (CAC, ROAS, LTV, CTR, CPC, CPM).
• Data-driven mindset with excellent analytical and problem-solving skills.

What We Offer

• Opportunity to scale a

  fast-growing hydration brand

  through digital channels.
• A collaborative, performance-oriented work culture.
• Competitive salary with performance-based incentives.

• Provident Fund (PF).

• Comprehensive Medical Insurance.

• Cellphone reimbursement.