Performance Marketing Specialist

Role : Performance Marketing Specialist

Location: Ahmedabad | Remote

About the Role

Own, optimize, and scale E2M’s paid media strategy to consistently generate high-quality Marketing Qualified Leads (MQLs) from digital agencies, driving measurable pipeline growth and brand visibility through effective performance marketing channels.

This position is for our in-house E2M Brand, and you will work directly with our functional CMO / CEO based in the US. We are seeking someone who is:

• Comfortable attending daily stand-up meetings aligned with US time zones
• Flexible with working hours
• Confident in owning and executing strategies that make real business impact

Key Responsibilities

• We are looking for a highly skilled performance marketing expert with:
• 4+ years of experience creating and managing successful PPC advertising campaigns (Google, Facebook, LinkedIn).
• Experience managing ad budgets of $10,000+ per month across Search, Display, and Video campaigns.
• A strong track record with metrics and examples of successful multi-platform campaigns.
• Expertise in digital campaign management, including processes, workflows, and delivering performance against KPIs.
• Experience with interactive marketing, media planning, and campaign management.
• Ability to create and launch targeted retargeting ad campaigns and optimise for e-commerce conversions.
• A knack for innovative strategies that increase performance and reduce costs.
• Strong analytical skills with the ability to evaluate data and interpret actionable results.
• A passion for staying current on paid search and social trends—and a desire to share that knowledge.
• Strong verbal and written communication skills. Prior experience working in the US market is a plus.
• Advanced experience with GA4, Google Looker Studio, and performance reporting.

What We Need You to Do

• Strategize & Analyze: Dive into margins and conversion rates to blueprint growth strategies.
• Create High-Impact Ads: Help build compelling, conversion-driven ad creatives.
• Know the Audience: Understand and leverage buyer personas to maximize engagement.
• Test Relentlessly: Run A/B tests, analyze results, and refine strategies for optimal performance.
• Troubleshoot & Optimize: Adapt campaigns in real-time based on data and performance.
• Scale What's Working: Double down on successful efforts to fuel business growth.
• Track Everything: Set up funnels, monitor performance metrics, and maintain full visibility of traffic and conversions.

What You’ll Gain

• Direct mentorship from our CMO and Founder
• A high-growth career path in performance marketing
• Access to advanced tools, continuous training, and hands-on campaign experience
• A fun, fast-paced, and driven work environment
• Potential leadership opportunities for top performers