Performance Marketing Specialist

Mckbytes Technologies

2 - 4 years

1 - 3 Lacs

Vellore

Posted:4 days ago| Platform: GlassDoor logo

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Skills Required

marketing ads analyze data testing targeting strategies drive design content report seo analytics communication teamwork

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

Plan, manage, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn, and other digital channels.
Monitor and analyze campaign performance data, providing actionable insights and recommendations.
Conduct A/B testing to improve ad creatives, landing pages, and targeting strategies.
Develop strategies to increase ROI, lower CPA, and drive customer acquisition.
Collaborate with the design and content team for engaging ad creatives.
Stay updated with the latest digital marketing trends, tools, and best practices.
Track budgets, spending, and report on campaign performance to stakeholders.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
2–4 years of proven experience in performance/digital marketing.
Strong knowledge of Google Ads, Meta Business Manager, LinkedIn Ads, and SEO/SEM.
Hands-on experience with analytics tools (Google Analytics, GA4, Tag Manager, etc.).
Excellent analytical and problem-solving skills.
Ability to manage multiple campaigns simultaneously.
Strong communication and teamwork skills.

Job Type: Full-time

Pay: ₹11,052.64 - ₹30,000.00 per month

Work Location: In person

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