Performance Marketing Specialist

Role & responsibilities

• Website Sales Ownership:

Take complete responsibility for website sales performance from acquisition to

conversion ensuring consistent growth in sales and profitability.

• Performance Marketing:

Meta (Facebook/Instagram)

Ads

• Funnel Optimization & CRO:

conversion rates (CRO)

across multiple funnels.

• Data & Metrics:

CAC, AOV, ROAS, CTR, and CVR

performance patterns and make quick, data-backed decisions to improve daily and

weekly results.

• Tracking & Troubleshooting:

Ensure accurate tracking through Google Tag Manager, Meta Pixel, and GA4.

Troubleshoot data discrepancies or attribution issues as needed.

• Collaboration & Briefing:

Work closely with content and design, and teams to brief creatives and assets that align

with performance goals.

• Retention & Automation:

Emailer and WhatsApp automation journeys

AI-Driven Marketing:

AI tools and trends

generate faster insights, automate tasks, or enhance campaign outcomes.

• Cross-Functional Coordination:

Maintain effective communication with internal teams to ensure alignment on goals,

timelines, and deliverables.

Preferred candidate profile:

• 3-5 years of proven experience in

  performance marketing

  (Meta & Google Ads as the

primary channel).

• Deep understanding of

  funnels, retargeting, CRO, and attribution

  .
• Strong analytical skills and proficiency in

  GA4, GTM, Meta Ads Manager, and Google

Ads Dashboard

• Hands-on experience with automation and CRM tools (e.g., Klaviyo, MailChimp etc). Ability to work independently with an ownership mindset.
• Exposure to

  D2C / eCommerce

  businesses will be a strong advantage.