Performance Marketing Specialist

Role & responsibilities

• Plan, launch, and manage

  paid advertising campaigns

  across platforms including

  Google Ads, YouTube Ads, Meta Ads (Facebook & Instagram)

  , and others as needed.
• Manage

  large-scale advertising budgets

  efficiently, with a focus on

  ROI and performance metrics

  .
• Conduct in-depth

  keyword research

  ,

  audience segmentation

  , and

  competitor analysis

  to maximize campaign impact.
• Execute and optimize

  performance marketing strategies

  including

  bid management, A/B testing

  , landing page optimization, and funnel refinement.
• Track, analyze, and report on campaign performance using tools like

  Google Analytics, Meta Business Suite

  , and relevant dashboards.
• Collaborate cross-functionally with creative, product, and analytics teams to ensure consistency in

  brand messaging and customer experience

  .
• Stay current with

  platform updates, industry trends

  , and emerging best practices in paid media and digital marketing.

Preferred candidate profile

• 4+ years of hands-on experience

  managing performance marketing campaigns, preferably in eCommerce, SaaS, or agency environments.
• Strong knowledge of

  PPC, paid social, and display advertising

  best practices.
• Experience managing

  budgets upwards of $100,000 per quarter

  , with a track record of scaling campaigns efficiently.
• Proficiency in tools such as

  Google Ads, Meta Business Suite, Google Analytics

  , and other performance monitoring platforms.
• Strong

  analytical skills

  with a data-driven and test-and-learn mindset.
• Excellent verbal and written communication skills.
• Experience targeting

  international markets (US, Europe, Middle East)

  is a plus.
• Ability to work independently while collaborating with cross-functional teams.
• Strategic thinker with a hands-on approach
• Proactive, results-oriented, and continuously optimizing for performance
• Up-to-date with the latest trends in digital advertising and martech
• Comfortable working in dynamic, fast-moving environments