Performance Marketing Specialist

Job Title : Performance Marketing Specialist

Location:

Experience:

Company:

Performance Marketing Specialist

• Plan, launch, and optimize campaigns across 

  Meta Ads (Facebook/Instagram)

  , 

  Google Ads (Search, Shopping, Display, YouTube)

  , and 

  LinkedIn Ads

  .
• Conduct in-depth keyword research for Google Search campaigns, focusing on user intent & competitive opportunities.
• Perform audience segmentation and structured campaign architecture for improved targeting and ROAS.
• Monitor and optimize for core KPIs: 

  ROAS, CAC, CTR, CPM, CPA

  , and revenue-driving metrics.
• Prepare weekly performance reports with clear insights and optimization recommendations.
• Work with creative and brand teams to shape ad copy, creatives, and landing page/Funnel strategies.
• Execute 

  prospecting, retargeting, and lookalike/custom audience

   frameworks.
• Maintain disciplined 

  budget pacing

   and ensure performance efficiency across channels.
• Diagnose performance drop-offs and implement 

  data-backed corrective strategies

  .
• Demonstrate working knowledge of 

  Meta Pixel

   setup and verification on 

  Shopify / WordPress

  .
• Operate confidently in a 

  multi-brand environment

   with clarity, ownership, and strong communication.

• 1–3 years

   of hands-on experience in performance marketing.
• Proficiency in 

  Google Ads Manager

   and 

  Meta Ads Manager

   (required).
• Strong expertise in 

  Keyword Research

   and 

  Search Campaign Optimization

  .
• Understanding of conversion tracking & attribution models.
• Working knowledge of 

  Meta Pixel

   setup on Shopify / WordPress.
• Experience with 

  YouTube Ads

   and/or 

  LinkedIn Ads

   (preferred, not mandatory).
• Experience working with 

  eCommerce and/or service-based

   brand accounts.
• Strong communication skills and a proactive, analytical mindset.