Performance Marketing Specialist

Job Title: Performance Marketing Executive

Location: Jaipur
Job Type: Full-Time
Experience Required: 1–2 Years
Department: Marketing / Digital Marketing
Industry: Digital Marketing / Coaching Industry (Preferred)

Job Overview:

We are seeking a Performance Marketing Executive with 1–2 years of hands-on experience in managing Meta Ads (Facebook & Instagram) and Google Ads. The ideal candidate will have a strong understanding of campaign strategy, optimization techniques, and analytics. Prior experience working with business coaches, consultants, or personal brands will be a significant advantage.

Key Responsibilities:

• Plan, create, and execute paid ad campaigns on Meta Ads Manager (Facebook/Instagram) and Google Ads (Search, Display, YouTube).
• Monitor and analyze campaign performance metrics such as CTR, CPC, CPA, ROAS, and conversions.
• Optimize campaigns to achieve the best ROI and meet business objectives.
• Conduct A/B testing for creatives, audiences, and copy.
• Research and analyze competitors, audience behavior, and market trends.
• Develop monthly reports with actionable insights and performance analysis.
• Collaborate with graphic designers and copywriters for ad creatives and landing pages.
• Set up and manage remarketing campaigns to improve conversion rates.
• Track funnel performance using tools like Google Analytics, Meta Pixel, UTM parameters, etc.

Required Skills:

• 1–2 years of proven experience in running Meta and Google Ad campaigns.
• Strong knowledge of ad campaign structures, bidding strategies, and audience targeting.
• Experience with tracking tools like Google Analytics, Meta Pixel, GTM, etc.
• Excellent analytical, problem-solving, and reporting skills.
• Good communication and teamwork skills.

Preferred (Bonus) Qualifications:

• Experience working with coaches, trainers, consultants, or service-based brands.
• Understanding of funnel strategy, lead generation, and online sales psychology.

Why Join Us:

• Opportunity to work with impactful brands and entrepreneurs.
• A creative and performance-driven environment.
• Continuous learning and career growth.

Job Type: Full-time

Pay: ₹9,036.30 - ₹40,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off

Schedule:

• Day shift
• Fixed shift

Work Location: In person