Performance Marketing Specialist

About सादा / Saadaa

Role Overview

Performance Marketing Specialist

WHAT WILL YOU BE RESPONSIBLE FOR?

• Own and execute media buying strategies across Google Ads, Meta Ads, Programmatic Ads (OTT, X, Snapchat, etc.), and other emerging platforms.
• Develop and manage a market mix model to optimise investments across channels.
• Plan, manage, and optimise monthly ad spends to achieve ROAS, CAC, and LTV targets.
• Build and refine full-funnel strategies (TOFU, MOFU, BOFU) for scalable growth.
• Analyse creatives and content performance to ensure alignment with audience behaviour.
• Collaborate with content and creative teams to guide ad storytelling and messaging.
• Run A/B and multivariate tests across creatives, audiences, placements, and bidding strategies.
• Leverage attribution models and Google Analytics (GA4) for accurate measurement of performance.
• Build dashboards and automated reports to track and optimise campaigns in real-time.
• Stay updated on industry trends, platform innovations, and emerging advertising opportunities.
• Mentor and guide junior performance marketers and analysts on best practices.
  

Who You Are

• 8+ years of experience in media buying/performance marketing with a proven track record of managing significant budgets and delivering strong ROI.
• Strong understanding of market mix modeling, attribution models, and conversion funnels.
• Hands-on expertise in Google Ads, Meta Ads, Programmatic Ads (OTT, X, Snapchat, etc.), and advanced analytics tools.
• Proficiency with Google Analytics (GA4), Google Tag Manager, attribution tools, and other campaign measurement platforms.
• Ability to analyse creative effectiveness and collaborate with content/brand teams.
• Excellent with data tools (Excel, SQL, or similar) for deep performance analysis.
• Strong problem-solving skills and the ability to simplify complex insights for stakeholders.
• Comfortable working in a fast-paced, high-growth environment and experimenting to find scalable solutions.
  

WHY BE A PART OF सादा / SAADAA?

• Do you feel out of place in a world full of unnecessary complexities?
• Do you find joy in little things?
• Are you an avid reader with a curiosity for understanding how things work and how we got here?
• Do you believe life is simple and people around you are focusing on the wrong things?
• Are you excited by the idea of learning new things or solving problems with the simplest solutions?
  

WHAT DO WE OFFER?

• A team of empathetic problem solvers
• Growth path to becoming a leader
• An opportunity to drive meaning with products
• A culture of continuous learning
• Freedom: freedom to explore, fail, and learn