Performance Marketing Specialist

We are looking for a results-driven PPC & Performance Marketing Executive to manage paid marketing campaigns across Google, Meta, and other digital ad platforms. The ideal candidate will be responsible for creating effective strategies, optimizing performance, and delivering strong ROI for our marketing initiatives.

Key Responsibilities

• Plan, create, and manage PPC campaigns across Google Ads, Meta Ads, and other paid platforms.
• Conduct keyword research, competitor analysis, and audience targeting.
• Prepare regular performance reports and insights for management.
• Perform A/B testing for ad copies, creatives, and landing pages.
• Coordinate with content/design teams for ad creatives and landing page improvements.
• Stay updated on industry trends, tools, and paid marketing best practices.
• Handle budgeting and ensure efficient spend allocation.

Required Skills & Qualifications

• Minimum 1 year of hands-on experience in PPC/Performance Marketing.
• Strong knowledge of Google Ads, Meta Ads Manager, and optimization techniques.
• Good understanding of SEO basics, landing page optimization, and marketing funnels.
• Strong analytical skills with problem-solving ability.
• Ability to manage multiple campaigns at once.
• Good communication and reporting skills.

Job Types: Full-time, Permanent

Work Location: In person