Performance Marketing Specialist

Position: Performance Marketing Specialist
Location: Wagle Estate, 10 mins from Thane & Mulund stations
Joining: Immediate
Experience: 2+ Years
Industry: Advertising & Marketing (Real Estate Clients Preferred)
Company Name: Ignitic Ideas Pvt. Ltd.
Company Website: www.igniticideas.in

Key Responsibilities:

Plan & Execute Lead Generation Campaigns:

• Strategize, implement, and manage paid campaigns across Facebook, Instagram, Google Search, YouTube, and Google Display Network (GDN) to achieve client KPIs.

Conversion Tracking & Analytics:

• Set up and manage conversion tracking using Meta Pixel, Google Tag Manager (GTM), and ensure accurate measurement through Google Analytics.

Campaign Optimization & Budget Management:

• Monitor and optimize campaigns for key metrics like CPL (Cost per Lead), CPR (Cost per Result), CTR (Click-through Rate), and conversions while managing daily & monthly budgets effectively.

Collaboration with Creative Team:

• Work with designers and copywriters to ensure that ad creatives and messaging align with the campaign objectives and client expectations.

A/B Testing & Experimentation:

• Conduct rigorous A/B tests on ad copies, targeting audiences, placements, and bidding strategies to continually improve performance.

Performance Reporting:

• Generate daily, weekly, and monthly reports highlighting campaign performance, insights, and recommendations for optimization.

Client Coordination & Strategy Input:

• Interact with clients to understand their project USPs, target audience personas, and sales funnel dynamics to develop effective marketing strategies.

Market Research & Trend Analysis:

• Stay updated with industry trends, platform updates, and competitor campaigns to innovate and improve campaign strategies.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹60,000.00 per month

Work Location: In person