Lead Generation & Campaign Management
: Own end-to-end lead generation across performance marketing channels such as
Meta, Google
, and
YouTube
. Set up and manage ad campaigns, including budget allocation and
A/B testing
.
Creative Optimization
: Create and optimize ad creatives, copy, and landing pages to maximize
ROI (Return on Investment)
.
Data Analysis & Reporting
: Track, analyze, and report key metrics, using data insights to improve performance.
SEO & Organic Growth
: Improve
SEO (Search Engine Optimization)
strategy, including on-page and off-page optimizations, and content planning for organic growth.
Cross-Functional Collaboration
: Work closely with design, content, and product teams to enhance conversion rates.

Skills Required

2-5 years of experience in
performance marketing, PPC (Pay-Per-Click)
, and
SEO
.
Strong hands-on experience with
Meta Ads
and
Google Ads
, and a solid understanding of keyword strategy.
Proven track record of running high-
ROI
campaigns and lead-generation funnels.
Strong analytical skills with expertise in
Google Analytics, GA4
, and various reporting tools.
Ability to write compelling ad copy and collaborate effectively with creatives.
A passion for music or education is a plus.

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