Performance Marketing Professional

5 - 8 years

4 - 8 Lacs

Posted:1 month ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Educational Qualifications:

B.Tech/B.E ,and MBA/PGDM

Job Responsibilities:

Job Responsibilities

1. Conduct thorough market research to understand customer needs, competitive

landscape, and emerging industry trends.

2. Continuously iterate on existing product offerings by gathering feedback from clients

and internal teams.

3. Work closely with the sales team to ensure they are equipped with the necessary

product knowledge, training, and collateral to effectively sell enterprise solutions.

4. Assist the sales team in creating sales collateral, technical documentation, and

competitive analysis. Train and support sales representatives on product features,

benefits, and differentiators to enhance sales effectiveness.

5. Collaborate with customer success and support teams to ensure customers are

successfully onboarded and receive ongoing support.

6. Work with the marketing team to develop go-to-market strategies for new product

launches and product updates. Ensure that the products value proposition, messaging,

and positioning are clearly defined for target audiences.

7. Conduct competitive analysis to identify industry trends and emerging technologies.

Keep an eye on competitors product offerings to ensure IndiaMART stays ahead in

terms of features, pricing, and positioning.

Skills Required:

Data Analysis , Algorithm Analysis , Process Excellence , Stakeholder Management

Candidate Attributes:

Key Skills

1. Strong analytical skills with the ability to interpret data, draw insights, and make data-

driven decisions.

2. Deep understanding of enterprise technologies, B2B e-commerce, SaaS platforms, and

digital transformation trends. Familiarity with IndiaMARTs product offerings is an

advantage.

3. Deep understanding of customer success and retention strategies.

4. Strong collaboration skills, with experience working with sales, marketing, engineering,

and customer success.

Qualification & Experience

B. Tech & MBA with 5+ years of experience in digital product management

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E-commerce, B2B Marketplace

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