Performance Marketing Manager

About Virohan

Virohan is a Healthcare focused Ed-Tech company training youth for jobs in the healthcare sector. We aim to create India’s largest Industry demand-led edtech platform for healthcare professionals. We are funded by Blume Ventures, Rebright Partners (Japan), elea Foundation for Ethics in Globalization (Switzerland), Artha Impact (Switzerland), Yunus Social Business (an impact fund founded by Noble Laureate Prof. Mohammad Yunus based out of Germany), AngelList, Keiretsu Forum amongst others.

Virohan is operating at the cusp of Edtech and Healthcare. Both these industries have entered a new phase of growth because of the pandemic and will grow rapidly over the next 10 years. The time to enter this space and make your mark is now! We are looking for entrepreneurs to join us and help us build the next edtech unicorn!

Are you the right fit?

Are you someone who seeks complex problems and enjoys getting into depth & numbers to try and solve them? Are you someone who likes to make spreadsheets for everything - shopping lists, travel plans, personal finance, etc? Do you often find yourself questioning “why” while others are thinking “how”? Are you looking to join the next big start-up with the vision of becoming the next big unicorn?

If you’re nodding your head, this is for you. We’re looking for passionate, talented people who want to change the way the world thinks about higher education and unlock human potential, regardless of circumstance.

What you’ll be responsible for:

• Leading the

  Brand &

  Performance Marketing

  function to drive Awareness and/or consideration for Virohan in relevant TAM, boost Lead Generation, while owning Quality Leads & Cost / Quality Leads the primary KPIs
• Driving

  Paid Marketing strategy

  across Google Ad words, Facebook ads, Affiliates & other DSPs - primarily with performance marketing media.
• Own and drive company-wide lead funnel - awareness, consideration, acquisition, activation, retention, referral - top of the funnel (Awareness to Traffic to Lead) using paid marketing media.
• Have a tightly run

  experimentation & measurement track

  for new growth hacks - to test, learn & document - with an intent to scale

  predictably & efficiently

• Daily, weekly and monthly tracking of performance metrics to identify trends, areas of opportunity, and actionable insights.
• Plan and manage the execution of all paid marketing communications, working closely with Brand & Content Marketing teams

You are the right fit for the role

• You have 5-7 years of work experience with performance marketing in a growth stage startup.
• You have in-depth understanding & extensive hands-on experience with at least of the following performance marketing media - Facebook, Google Search, UAC & Google Performance Max.
• You love numbers & objectivity, you seek problem solving opportunities with a rational approach.
• You are well versed with Excel / G-sheets and you can manipulate data with minimal intervention & guidance.

You’ll have an edge over other candidates

• You’ve had experience with lead generation.
• You’ve had experience with running Brand Marketing campaigns at scale
• You’ve set up tracking & measurement for your team - creating, templatising & automating dashboards & reporting.
• You have knowledge of product marketing - event tracking, landing page optimization, conversion optimization.
• You are obsessed with detail & often spot opportunities by paying attention to detail.

Why is this a great opportunity for you:

• Great set of peers to work with values mutual respect and clear communication
• Right to win - The founding team understands the business and has an amazing vision to chase after.
• Opportunity to work on a highly critical role, which will have a direct and big impact
• Transparent work culture with ‘No door’ policy
• All of the above perks of joining a high potential company very early, along with a competitive market compensation.