Performance Marketing Manager

Company Description

Torchlight is a creative powerhouse committed to transforming brands and creating a significant impact on business. We build connections that resonate with audiences by thinking like your customers. Our mission is to become India's most trusted full-service marketing partner by turning great ideas into measurable success. We combine strategic thinking with creative execution to support brands at every stage of their journey, ensuring emotional connections and authentic storytelling.

Role Description

This is a full-time on-site role for a Performance Marketing Manager based in New Delhi. The Performance Marketing Manager will plan, execute, and optimize campaigns across various digital channels like Amazon, Flipkart, Google, Meta etc. They will analyze campaign performance, track KPIs, and generate reports to assess effectiveness. Responsibilities include managing budgets, conducting A/B tests, and staying updated with industry trends to ensure innovative strategies align with brand objectives.

Qualifications

• Experience in performance marketing, digital marketing, and campaign management
• Proficiency in using marketing tools and platforms like Google Analytics and Helium
• Analytical skills for tracking KPIs and generating performance reports
• Strong communication and project management skills
• Ability to work on-site in New Delhi and collaborate with cross-functional teams
• Understanding of search engine marketing (SEM) and search engine optimization (SEO)
• Bachelor's degree in Marketing, Business, or related field is preferred
• Experience in the advertising or creative services industry is a plus